Communicate’s latest issue is out!
Here it is! Hot off the press, we present to you the first edition of Communicate for 2021. In this edition, we take a deep-dive into finding the answers for the billion dollar question - What's next for our industry? Read along as we outline the trends that are going to be shaping the region's industry in 2021 and beyond.
And as a special bonus, Reda Raad, Group Chief Executive Officer of TBWA\RAAD provides an exclusive piece where he takes stocks of the lessons learnt in 2020 and what they mean for the industry moving forward.
Check it out online here or grab a hard copy at a store near you.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]