Combe appoints MEC to handle its media account in the Middle East

Media agency MEC today announced its selection as media agency for personal care products company, Combe Asia-Pacific, a subsidiary of Combe International, which owns global brands including Just For Men and Vagisil. The announcement was given following a media pitch process with undisclosed other agencies. MEC also works with Combe in several markets in Europe and Australia so the move sees Combe further consolidating its global media account.

Yves-Michel Gabay, regional general manager of MEC in the MENA region says in a press statement: “We presented Combe with a holistic solution including activation ideas and were able to demonstrate our state of the art digital and data offering. We are thrilled to have won the pitch, and I am very much looking forward to work with Combe and to help them grow their business in the Middle East”.

Trevor Norman, general manager of Combe Asia-Pacific adds, “We were really impressed with MEC’s understanding of the markets, their insights and the fully integrated solution they presented.  We look forward to a long and mutually beneficial relationship with MEC and they will be a valuable partner for Combe as we look to grow our Middle Eastern business”.