Ogilvy announced the appointment of Clare Lawson as Global President of Ogilvy One, its customer engagement and experience unit.
Ogilvy announced the appointment of Clare Lawson as Global President of Ogilvy One, its customer engagement and experience unit. Lawson's deep understanding of data-driven marketing and her proven ability to build strong client and customer relationships will be instrumental in driving Ogilvy One's continued growth.
Clare brings over 20 years of experience in digital customer engagement to her new role. Most recently, she served as Global Chief Client Officer and head of EMEA for Ogilvy One. A key architect of the agency's proprietary Relationship Design approach, Clare has helped develop innovative customer engagement strategies for clients such as Formula 1, Lloyd’s, Nestle, and other leading brands.
In her new role, Clare will collaborate with Kent Wertime, CEO of Ogilvy One, and its global leadership team to deliver exceptional value to Ogilvy One's clients worldwide. Her focus will be on further enhancing the agency's capabilities and services globally while nurturing key client partnerships and continuing to lead the team in EMEA.
With a global network of offices and technology hubs, Ogilvy One offers a range of services including personalized, performance, and direct marketing that leverage creativity, data, AI to create business, brand, and customer value. Ogilvy One has approximately 4,000 specialists around the world spanning strategy, creative, design, UX/UI, data, media and performance, platform integration, creative technology, innovation, and AI among other areas – all underpinned by a unified global technology backbone powered by Verticurl with main hubs in India, Brazil, and Australia.
