Following a competitive pitch, P&G (Procter & Gamble) has handed to Buzzman its regional digital accounts for Pantene and Head & Shoulders.
The accounts, which cover the whole Middle East and North Africa markets, will see Buzzman create and execute comprehensive digital strategies.
Aref Yehia, media and digital group manager at P&G, said in a statement: “Buzzman has demonstrated strong strategic planning skills and creative talent, making this a partnership built on a foundation of consumer understanding and insights.”
Adil Zghaoui, executive manager at Buzzman, added: “We are proud to partner with such prestigious brands and are looking forward to developing some great campaigns together”.
Buzzman Middle East is a subsidiary of Buzzman Paris, and opened an office in Dubai in January 2013. The agency’s roster of clients in the region includes Beiersdorf, Mondelez, and a leading Tobacco company.