The bank was looking for a tech and data-focused agency with a deep understanding of the MEA banking sector.
Marketing and technology platform Brand New Galaxy (BNG) has announced today that they have secured the media remit of Mashreq Bank in the MEA region. This win comes into play as they partnered with sister agency Assembly MENA, part of Stagwell, who recently welcomed BNG into their fold.
The partnership of BNG MEA and Assembly MENA, along with their data-driven approach to performance marketing, was a winning bet for Mashreq Bank which was looking for a tech and data-focused agency with a deep understanding of the MEA banking sector. As Mashreq’s media agency, BNG/Assembly will be responsible for integrated media, branding, and performance marketing with a special focus on driving customer acquisition across Mashreq’s products and services in the region.
Zubair Siddiqui, COO of BNG MEA, said in a statement, “Mashreq has always been a leader in its category when it comes to tech-driven banking solutions, and we are excited to be partnering in their journey to scale up data-driven growth.”
Rania Nerhal, Chief Client Experience & Conduct Officer and Acting Chief Marketing Officer at Mashreq Bank, said, “We are delighted to collaborate with BNG/Assembly, who share our vision and forward-thinking customer-centric marketing solutions focused on data, digitization, and the adoption of the latest technologies. By working together, we are confident that BNG/Assembly will help elevate the Mashreq brand across the region.”
“Mashreq are at a very exciting stage of their growth and we’re looking forward to enhancing their brand and driving performance in their marketing. Brand New Galaxy and Assembly have come together to offer a leading suite of services and solutions combining traditional and digital media that we’re confident will propel Mashreq’s business to the next level,” added Kinloch Magowan, Regional Director at Assembly MENA.