AppsFlyer Strengthens Footprint in Middle East with New Regional Hire
The company has appointed Sarah Maina to further synergies in its agency and media partner ecosystem.
As organizations look to optimize their digital marketing budgets to drive growth, selecting the right channels and effectively assessing the ROI on media spend have become top priorities. To help regional businesses seamlessly and accurately measure the effectiveness of their campaigns on key media platforms including Meta, Google, and TikTok, AppsFlyer has set its focus on deepening its integration with these key players. To spearhead these efforts, the company today announced the appointment of Sarah Maina as its Partner Development Manager for the Middle East region.
In her new role, Sarah Maina will work to further develop the company’s collaboration with its agency and media partner ecosystem, grow AppsFlyer’s partnerships in the region, and unlock opportunities for partners through enablement programs and strategies.
AppsFlyer’s Regional VP for Partner Development in EMEA and LATAM, Jacob Hertz said, “Mobile apps have become the cornerstone of most organizations’ multi-channel marketing mix. However, many marketers find themselves on the back foot when it comes to accurately correlating marketing spend and mobile app engagement with revenue. As businesses look to maximize opportunities via their owned media channels, Sarah Maina’s work with our key regional partners like Meta, Google, and TikTok, will empower our customers with the solutions they need to accurately calculate ROI across the entire marketing journey.”
Sarah Maina, who has over 12 years of experience in the AdTech industry, will be based out of Dubai. Throughout her career, she has developed extensive expertise in the development and management of partnership ecosystems, having held leadership roles at prominent organizations including Millennial Media, AOL, Tempr, and Singular.
“Given the market dynamics, particularly the high mobile penetration and consumer preference for mobile apps, the Middle East is a focus growth market for AppsFlyer. I am excited to have this opportunity to apply my experience in advancing AppsFlyer’s regional partnership ecosystems — my efforts will focus on educating and enabling partners so that together, we can help mutual customers supercharge their user acquisition and marketing measurement strategies while respecting the privacy of their end customers,” said Sarah Maina.
