Collaborating with 20-plus mobile operators in MENA as well as with online gaming merchants, regional VAS (value-added services) provider Actel (Active Telecommunications) recently announced the launch of its mobile payment solution, ActivePayments, in the Middle East. Commenting on the launch in a statement, Elie Bejjani, Actel’s CEO, said: “in an effort to fulfill our renewed ambitions, we have decided to directly participate in OTT (over-the-top) market by offering them an additional payment option for consumers linking them directly to their mobile bill.”
Through ActivePayments, Actel will offer online users the ability to purchase from several merchants and to make in-app purchases without the need to rely on credit cards or prepaid cards. Purchases made using “ActivePayments” will be debited from subscribers’ mobile bill, or deducted from their prepaid balance. To transact through the solution, users will only need to select the goods they need to purchase, enter their mobile number, and verify their identity through a PIN authentication process.
ActivePayments will also seamlessly integrate its SDK (software development kits) into merchants’ websites or mobile apps, offering them access to all mobile subscribers in Egypt, UAE, Kuwait, and Lebanon. Bejjani added: “the DCB [direct carrier billing] market has substantial growth potential, but regulatory hurdles and competitive pressures from other payment technologies will be challenging for us to win our share of the payments market.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]