Riyaz Wani - Communicate Online
Riyaz Wani

Sephora and Gap are rebuilding fashion around creators—And it’s changing everything 

A structural shift in how consumers discover and buy fashion is forcing global brands to rebuild their commerce strategies around creators, with companies such as Sephora…

INSIGHTS

Sheikha Latifa’s $272M bet: Can Dubai become the world’s creator capital? 

In a major push to future-proof Dubai’s cultural industries, Sheikha Latifa bint Mohammed bin Rashid Al Maktoum has launched the ‘Creative Sector Resilience Portfolio’, a multi-pronged…

INSIGHTS

From ‘Add to Cart’ to ‘Convince Me’: New TikTok report signals retail shake-up

A new global trends report by TikTok points to a decisive shift in consumer behaviour, with audiences moving away from impulse-driven “little treat” spending toward more…

INSIGHTS

The Gulf was saving global luxury—Then the Iran war changed everything

In May 2025, the GCC luxury industry appeared to be one of the brightest spots in global retail. A Chalhoub Group report described the region’s personal…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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The AI apocalypse and adtech reshapes Gulf marketing decision making

If the first wave of CPG performance marketing in the Gulf was about discovering intent, the next wave is about delegating decisions. In Saudi Arabia and…

CPG-FMCG

Marketing with empathy: How brands can navigate strategy in the Gulf during geopolitical tensions

As geopolitical tensions linked to the Iran conflict reshape the Middle East’s economic and psychological landscape, brands operating in the Gulf Cooperation Council (GCC) face a…

INSIGHTS

Only an idea that solves a business problem gets funded: Fred Roberto

Fred Roberto, Executive Creative Director at TBWA, explains why the most powerful creative ideas in CPG today are the ones engineered to stretch, sell, and survive…

CPG-FMCG

From reach to relevance: the rise of data-driven commerce in Gulf

Data-driven commerce, social buying and dynamic pricing are redefining how CPG brands win in the Gulf’s mobile-first markets. For decades, the consumer packaged goods (CPG) industry…

INSIGHTS

Ramadan luxury ads 2026: Tiffany leads Communicate poll, but creatives say the category needs a reset

Luxury brands may be investing heavily in Ramadan storytelling, but a new Communicate online industry poll suggests the sector still struggles to balance cultural relevance with…

NEWS

Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

CPG-FMCG

From content to coordination: How Agentic AI is reshaping modern marketing

Artificial intelligence in marketing is rapidly moving beyond content generation into a new phase defined by coordination, decision-making and autonomous execution. What began as tools for…

NEWS

AI set to reshape marketing jobs, Anthropic study finds

Artificial intelligence may be quietly reshaping marketing, content and communications roles, but there is little evidence so far of widespread job losses, according to new research…

NEWS

Influencers, brands and residents celebrate UAE resilience after Iran strikes

As Iranian missile and drone attacks rattled parts of the Gulf, social media across the region has become a space for reassurance, solidarity and resilience. On…

NEWS
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