Artificial intelligence has spent the past few years being marketed to marketers. In the Gulf, however, the more interesting story is what happens when marketers start…
For CPG companies, the past six months’ disruption has created a more complicated challenge than selling to a cautious consumer. The shift is visible in the…
Artificial intelligence has moved from the technology pages into the mainstream business, political and cultural conversation. For companies such as OpenAI, Anthropic, Google and Microsoft, communications…
Every creative revolution arrives with the same anxiety: if machines can do what humans do, what happens to the humans? Generative AI has revived that question…
Artificial intelligence is rapidly finding its place inside newsrooms across Asia-Pacific and the Gulf, but the most significant change is not necessarily the replacement of journalists.…
For decades, brand building was fundamentally about winning human attention. Brands fought for shelf space, search rankings, advertising real estate and, increasingly, social feeds. The objective…
Social media is no longer simply another channel in the marketing mix. Globally, brands are moving towards a social-first model, where platforms such as TikTok, Instagram,…
AI adoption among creators is no longer an experiment. Across the global creator economy, artificial intelligence is becoming part of the everyday production stack, helping creators…
G42 has partnered with UAE Team Emirates-XRG and MET Helmets to unveil a new AI-designed cycling helmet that will be worn by the team during Stage…
The Middle East and North Africa (MENA) advertising market, now estimated at between $9 billion and $12 billion, has entered a decisive phase of global relevance.…
Bayut and dubizzle, part of the Dubizzle Group, have launched a new campaign titled “Proud of the UAE”, bringing together leading figures from the country’s real…
Italian football club AC Milan and Dubai Culture & Arts Authority have unveiled a special creative collaboration with Emirati artist Fatema (Fay) Alkaabi to mark Eid…
A structural shift in how consumers discover and buy fashion is forcing global brands to rebuild their commerce strategies around creators, with companies such as Sephora…
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