Riyaz Wani - Communicate Online
Riyaz Wani

The Gulf was saving global luxury—Then the Iran war changed everything

In May 2025, the GCC luxury industry appeared to be one of the brightest spots in global retail. A Chalhoub Group report described the region’s personal…

INSIGHTS

The AI apocalypse and adtech reshapes Gulf marketing decision making

If the first wave of CPG performance marketing in the Gulf was about discovering intent, the next wave is about delegating decisions. In Saudi Arabia and…

CPG-FMCG

Marketing with empathy: How brands can navigate strategy in the Gulf during geopolitical tensions

As geopolitical tensions linked to the Iran conflict reshape the Middle East’s economic and psychological landscape, brands operating in the Gulf Cooperation Council (GCC) face a…

INSIGHTS

Only an idea that solves a business problem gets funded: Fred Roberto

Fred Roberto, Executive Creative Director at TBWA, explains why the most powerful creative ideas in CPG today are the ones engineered to stretch, sell, and survive…

CPG-FMCG
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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From reach to relevance: the rise of data-driven commerce in Gulf

Data-driven commerce, social buying and dynamic pricing are redefining how CPG brands win in the Gulf’s mobile-first markets. For decades, the consumer packaged goods (CPG) industry…

INSIGHTS

Ramadan luxury ads 2026: Tiffany leads Communicate poll, but creatives say the category needs a reset

Luxury brands may be investing heavily in Ramadan storytelling, but a new Communicate online industry poll suggests the sector still struggles to balance cultural relevance with…

NEWS

Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

CPG-FMCG

From content to coordination: How Agentic AI is reshaping modern marketing

Artificial intelligence in marketing is rapidly moving beyond content generation into a new phase defined by coordination, decision-making and autonomous execution. What began as tools for…

NEWS

AI set to reshape marketing jobs, Anthropic study finds

Artificial intelligence may be quietly reshaping marketing, content and communications roles, but there is little evidence so far of widespread job losses, according to new research…

NEWS

Influencers, brands and residents celebrate UAE resilience after Iran strikes

As Iranian missile and drone attacks rattled parts of the Gulf, social media across the region has become a space for reassurance, solidarity and resilience. On…

NEWS

How Web Summit and the GCO are rewiring Doha into the Middle East’s digital capital

For more than a decade, Doha has been quietly rewriting its global identity. Once defined largely by natural gas and sovereign wealth, Qatar is now positioning…

NEWS

GCC gross monitored ad spend soars as big advertisers double down on TV and outdoor

Gross monitored advertising expenditure across the GCC crossed $8.6 billion between December 2024 and November 2025, underscoring the region’s continued status as one of the most…

NEWS

Web Summit Qatar 2026: Doha’s Big Bet on Innovation, Media, and Marketing

When Web Summit Qatar returns to Doha from 1–4 February 2026, it will do so with expectations that far exceed its successful debut. Qatar has positioned…

NEWS
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