Snap’s 2025 AR Ramadan Mall reached 16.8 million MENA users
Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users to explore…
NEWS
Key CES 2026 takeaways: Creators, first-party data and AI reshape advertising
CES 2026 reinforced how quickly advertising, media, and marketing are being reshaped by creators, data, and artificial intelligence. From creator-led storytelling to deterministic targeting, interactive streaming…
NEWS
Weber Shandwick MENAT tops MEPRA Awards 2025
The Middle East’s public relations and communications industry gathered in Dubai last week as the 17th edition of the MEPRA Awards announced its 2025 winners, recognizing…
NEWS