Fertility rates are collapsing across the world’s top economies, shrinking populations and upending markets from Canada to Italy and Asia Pacific. This was revealed during a…
As Ajmal Perfumes sharpens its India play alongside its 75th anniversary, Communicate examines its campaign featuring Bollywood star Ranveer Singh. In an interaction with Communicate, Anup…
With real household consumption in the GCC region projected to expand by 3.4 percent annually over the next five years, outpacing advanced economies, GCC consumer markets…
The consumer packaged goods (CPG) industry faces its most significant restructuring in decades. What began as pandemic-induced disruptions has crystallized into fundamental shifts in how products…
Google said its Gemini-powered ad safety systems blocked or removed 8.3 billion advertisements and suspended nearly 25 million accounts in 2025, as the company disclosed the…
In an advertising landscape where Black Friday has become a battleground of sameness — a relentless parade of percentage-off banners and countdown timers — Etihad Airways…
The numbers were already looking promising. WARC’s latest global forecast had put the ad market on course for 10.4 per cent growth this year, with total…
This year, fashion retailer Guess became the first brand to feature an AI-generated model created by London-based AI marketing agency Seraphinne Vallora in Vogue’s print edition.…
Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users to explore…
CES 2026 reinforced how quickly advertising, media, and marketing are being reshaped by creators, data, and artificial intelligence. From creator-led storytelling to deterministic targeting, interactive streaming…
The Middle East’s public relations and communications industry gathered in Dubai last week as the 17th edition of the MEPRA Awards announced its 2025 winners, recognizing…
The demand for commercial film is higher than ever. Today’s audiences are more discerning, demanding content that feels authentic and emotionally resonant. Trends are evolving rapidly,…
The firm has built its presence in the UAE over the past few years and recently began strengthening its network in Saudi Arabia. Media Mantra Consulting…
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