Hilal Mir - Communicate Online
Hilal Mir

Falling birth rates force rethink of brand strategies for seniors

Fertility rates are collapsing across the world’s top economies, shrinking populations and upending markets from Canada to Italy and Asia Pacific. This was revealed during a…

NEWS

Ajmal scales cross-market strategy with Ranveer campaign

As Ajmal Perfumes sharpens its India play alongside its 75th anniversary, Communicate examines its campaign featuring Bollywood star Ranveer Singh. In an interaction with Communicate, Anup…

BRANDS

Upbeat 2026 ahead for GCC consumers on rising incomes

With real household consumption in the GCC region projected to expand by 3.4 percent annually over the next five years, outpacing advanced economies, GCC consumer markets…

INSIGHTS

CPG: Five key trends reshaping consumer markets in 2026

The consumer packaged goods (CPG) industry faces its most significant restructuring in decades. What began as pandemic-induced disruptions has crystallized into fundamental shifts in how products…

CPG-FMCG
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Google used Gemini to block 8.3 billion ads in 2025

Google said its Gemini-powered ad safety systems blocked or removed 8.3 billion advertisements and suspended nearly 25 million accounts in 2025, as the company disclosed the…

NEWS

Etihad Airways: The best Black Friday ad told you not to shop

In an advertising landscape where Black Friday has become a battleground of sameness — a relentless parade of percentage-off banners and countdown timers — Etihad Airways…

BRANDS

The $50 billion question: What the Gulf crisis means for ad markets

The numbers were already looking promising. WARC’s latest global forecast had put the ad market on course for 10.4 per cent growth this year, with total…

INSIGHTS

As AI models go mainstream, fashion grapples with ethics

This year, fashion retailer Guess became the first brand to feature an AI-generated model created by London-based AI marketing agency Seraphinne Vallora in Vogue’s print edition.…

THE-VIEW

Snap’s 2025 AR Ramadan Mall reached 16.8 million MENA users

Now in its fourth year on Snapchat, the AR Ramadan Mall was designed as a digital village inspired by Gulf heritage towns, allowing users to explore…

NEWS

Key CES 2026 takeaways: Creators, first-party data and AI reshape advertising

CES 2026 reinforced how quickly advertising, media, and marketing are being reshaped by creators, data, and artificial intelligence. From creator-led storytelling to deterministic targeting, interactive streaming…

NEWS

Weber Shandwick MENAT tops MEPRA Awards 2025

The Middle East’s public relations and communications industry gathered in Dubai last week as the 17th edition of the MEPRA Awards announced its 2025 winners, recognizing…

NEWS

One-shot ads and Docu-style: filmmaking trends your clients will crave

The demand for commercial film is higher than ever. Today’s audiences are more discerning, demanding content that feels authentic and emotionally resonant. Trends are evolving rapidly,…

NEWS

Eslam Al Toom to head influencer marketing practice at Media Mantra

The firm has built its presence in the UAE over the past few years and recently began strengthening its network in Saudi Arabia. Media Mantra Consulting…

NEWS
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