Consumer anxiety tests Gulf retail growth model
Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…
INSIGHTS
When silence becomes marketing strategy for brands
When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…
INSIGHTS
AI hype vs CPG hopes
Consumer packaged goods companies are accelerating AI adoption across media, logistics, and forecasting, but measurable financial returns remain uneven, leaving marketers balancing strong efficiency gains with…
CPG-FMCG
