The Middle East and North Africa FMCG sector is accelerating into a new growth cycle, but rising consumer expectations, inflationary pressure, and digital disruption are redefining…
Pre-Iran crisis, the GCC was on a pace to outperform global growth rates. The Middle East and North Africa economies were projected to grow by 3.5…
Retail companies operating in the Middle East and North Africa (MENA) region deal with over 500 million consumers, face varying market dynamics and regulations, resulting in…
Brands have spent a decade building audiences on platforms they don’t own, through personalities they don’t control. The emergence of owned AI personas changes that equation…
Every soccer fan is revving up for the 2026 FIFA World Cup, set to take place from June 11 to July 19, an event jointly hosted…
AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They are intellectual property…
While war is a phenomenon the GCC retail sector is not used to dealing with, harsh economic environments are not unprecedented in the region. John Speers,…
The region’s most powerful companies are giga-scaling AI. An ‘Agentic’ transition is aligning with the rise of consumers enamored with AI and Large Language Models (LLMs).…
The GCC presents a formidable economic landscape for technology applications like AI, enjoying an average GDP per capita exceeding $70,000. Artificial Intelligence (AI) is today an…
Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…
When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…
Consumer packaged goods companies are accelerating AI adoption across media, logistics, and forecasting, but measurable financial returns remain uneven, leaving marketers balancing strong efficiency gains with…
A new trend is brewing in retail media. Undoubtedly aided by the emergence of artificial intelligence, advertisers are today looking beyond traditional linear sales methods like…
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