Hadi Khatib - Communicate Online
Hadi Khatib

Rewiring retail marketing faces lingering post-war challenges

While war is a phenomenon the GCC retail sector is not used to dealing with, harsh economic environments are not unprecedented in the region. John Speers,…

NEWS

The making of the AI-enterprise blueprint in the Gulf region

The region’s most powerful companies are giga-scaling AI. An ‘Agentic’ transition is aligning with the rise of consumers enamored with AI and Large Language Models (LLMs).…

INSIGHTS

Agentic AI accelerates conversion and market speed

The GCC presents a formidable economic landscape for technology applications like AI, enjoying an average GDP per capita exceeding $70,000. Artificial Intelligence (AI) is today an…

INSIGHTS

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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When silence becomes marketing strategy for brands

When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…

INSIGHTS

AI hype vs CPG hopes

Consumer packaged goods companies are accelerating AI adoption across media, logistics, and forecasting, but measurable financial returns remain uneven, leaving marketers balancing strong efficiency gains with…

CPG-FMCG

CPG’s search for instant omnichannel gratification

A new trend is brewing in retail media. Undoubtedly aided by the emergence of artificial intelligence, advertisers are today looking beyond traditional linear sales methods like…

CPG-FMCG

Reach to revenue: Rise of the creator commerce

Influencer and creator marketing has transitioned from an experimental tactic aimed at delivering brand awareness for products and services to a strategic performance channel. Previously, established…

CPG-FMCG

The massive CPG advertising shake-up as AI rewrites rules

Over several past decades, TV and even the big screen were the media that captured most of our attention as consumers. Huge budgets were lined up…

CPG-FMCG

The many faces of a CMO as crisis leader and stabilizer

The chief marketing officer (CMO) role today requires tech prowess, political diplomacy and accounting skillsets. A CMO today wears the hats of a strategist and a…

INSIGHTS

Navigating retail markets in times of crises

As the regional crisis escalates, advertising agencies and chief marketing officers are scrambling to protect brand safety. The 2026 military escalation in the Middle East, characterized…

INSIGHTS
Trends
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