Hadi Khatib - Communicate Online
Hadi Khatib

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

When silence becomes marketing strategy for brands

When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…

INSIGHTS

AI hype vs CPG hopes

Consumer packaged goods companies are accelerating AI adoption across media, logistics, and forecasting, but measurable financial returns remain uneven, leaving marketers balancing strong efficiency gains with…

CPG-FMCG

CPG’s search for instant omnichannel gratification

A new trend is brewing in retail media. Undoubtedly aided by the emergence of artificial intelligence, advertisers are today looking beyond traditional linear sales methods like…

CPG-FMCG
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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