Hadi Khatib - Communicate Online
Hadi Khatib

The fight for GCC consumer attention: Inside the new rules of retail engagement

Retail companies operating in the Middle East and North Africa (MENA) region deal with over 500 million consumers, face varying market dynamics and regulations, resulting in…

CANNES-LIONS

Why brands no longer need human influencers

Brands have spent a decade building audiences on platforms they don’t own, through personalities they don’t control. The emergence of owned AI personas changes that equation…

INSIGHTS

FIFA World Cup 2026: Scoring from the pitch and sidelines

Every soccer fan is revving up for the 2026 FIFA World Cup, set to take place from June 11 to July 19, an event jointly hosted…

INSIGHTS

Battle for AI influencer trust intensifies as creator economy surges

AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They are intellectual property…

INSIGHTS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Rewiring retail marketing faces lingering post-war challenges

While war is a phenomenon the GCC retail sector is not used to dealing with, harsh economic environments are not unprecedented in the region. John Speers,…

NEWS

The making of the AI-enterprise blueprint in the Gulf region

The region’s most powerful companies are giga-scaling AI. An ‘Agentic’ transition is aligning with the rise of consumers enamored with AI and Large Language Models (LLMs).…

INSIGHTS

Agentic AI accelerates conversion and market speed

The GCC presents a formidable economic landscape for technology applications like AI, enjoying an average GDP per capita exceeding $70,000. Artificial Intelligence (AI) is today an…

INSIGHTS

Consumer anxiety tests Gulf retail growth model

Consumers are finicky even in the best of times. In times of crises, they get panicky. They are human stock markets calibrating retail behavior around brands’…

INSIGHTS

When silence becomes marketing strategy for brands

When silence is not about being lost for words or keeping secrets, as is the case when brands suddenly hush after hustling to get their communication…

INSIGHTS

AI hype vs CPG hopes

Consumer packaged goods companies are accelerating AI adoption across media, logistics, and forecasting, but measurable financial returns remain uneven, leaving marketers balancing strong efficiency gains with…

CPG-FMCG

CPG’s search for instant omnichannel gratification

A new trend is brewing in retail media. Undoubtedly aided by the emergence of artificial intelligence, advertisers are today looking beyond traditional linear sales methods like…

CPG-FMCG

Reach to revenue: Rise of the creator commerce

Influencer and creator marketing has transitioned from an experimental tactic aimed at delivering brand awareness for products and services to a strategic performance channel. Previously, established…

CPG-FMCG

The massive CPG advertising shake-up as AI rewrites rules

Over several past decades, TV and even the big screen were the media that captured most of our attention as consumers. Huge budgets were lined up…

CPG-FMCG
Trends
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