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Media
‘Game Of Thrones’ Finale Sets An HBO Record
May 21, 2019By Anthony Crupi The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the...
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Opinion
Badly Behaved Brands: Why Campaigns Need Consumer Insight To Succeed
May 20, 2019By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of...
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Media
Nation Abu Dhabi, Majid al Futtaim and MBC Studios Signs Partnership
May 16, 2019By Afreen Khan Image Nation Abu Dhabi, Majid Al Futtaim and MBC Studios, three of MENA’s...
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Agency
Leo Burnett Bids Farewell to Executive Creative Director
May 16, 2019Leo Burnett UAE and Lower Gulf today announced, in a press statement, that the agency’s Regional...
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Opinion
Short-Form Video: Punch, Space and Courage
May 15, 2019By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are...
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Opinion
A New Chapter In 1st Price Auction and Bid Shading
May 14, 2019By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA”...
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Digital
Why Philip Morris Suspended It’s Global Campaign?
May 13, 2019By Sharvari Alape In response to a Reuters’s report, international cigarette maker Philip Morris has suspended...
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Agency
Ravi Rao Appointed CEO at GroupM MENA
May 13, 2019GroupM, WPP’s named, Ravi Rao, CEO at GroupM Middle East North Africa (MENA), the group said...
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Agency
Bahrain’s Future Government and Digital Transformation
May 13, 2019Future government and digital transformation are driving Bahrain’s IT market, said the newly appointed Country Manager...
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Agency
APCO Extends To Bahrain
May 13, 2019APCO Worldwide expanded its presence in the MENA region with the opening of a new office...
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Opinion
We’re Entering The Post-Social Era
May 12, 2019By Mike Proulx With four simple words printed on a slide behind Facebook founder and CEO...
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Opinion
The Closed Nature Of The Open Web
May 12, 2019By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’...
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Digital
Programmatic and Branding
May 12, 2019This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is...
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Digital
Say Goodbye To Gated Content And Hello To Conversation
May 11, 2019By Drew Neisser If Dave Gerhardt had his way, those annoying lead-generation forms that incessantly pop...
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Digital
What Does Kerning Cultures $460K Seed Mean?
May 10, 2019Kerning Cultures announced recently that they have raised $460K. This news makes them the first venture-backed...
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Marketing
Nike Uses App To Stop Sneaker Returns
May 10, 2019The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets...
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Digital
Face To Face Collaborates With Expo2020
May 8, 2019Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first...
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Digital
WhatsApp Could Boost Your Business
May 8, 2019Terry Kane is the Regional Head of Auto, Finance, Telco & Travel for MENA at Facebook....
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Research
Trustworthiness Matters In Saudi Market
May 7, 2019Results of the April 2019 Primary Consumer Sentiment Index (PCSI) in Saudi Arabia, released by Ipsos,the...
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Agency
New Vice Chairman of PRCA MENA Announced
May 7, 2019In a statement to the press, PRCA announced Ahmad Itani, Founder and CEO of Cicero &...
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40 under 40 2019
Communicate’s 40 under 40 ranking revealed
April 1, 2019The 40 under 40 ranking is Communicate’s annual ranking of the 40 most successful, driven, and...
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40 under 40 2019
40 under 40: No. 1 – Antoine Challita
April 1, 2019Antoine Challita, general manager, UM Dubai* *At the time of writing this, Challita was the GM...
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Appointments
Eyad Zarea appointed as GM, Carat Saudi Arabia
February 18, 2019Eyad Zarea, former Media Director – Middle East, Turkey & Africa at Mars, has joined Carat...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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