September 16, 2025
beIN MEDIA GROUP Launches beIN STREAM in the UAE
beIN MEDIA GROUP (“beIN”), one of the leading sports and entertainment media networks in the world, today announced the launch of its innovative new…
RECENT NEWS
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Read moreSeptember 16, 2025
McDonald’s UAE grows Junior Sports Academy beyond paddle, adding basketball, football, and cricket to the program
McDonald’s UAE is calling on kids aged 8-12 to step onto the court, pitch, or field, with its all-new Junior Sports Academy launching this…
Read moreSeptember 16, 2025
xNDigitize Is Disrupting Corporate Marketing And It’s Working
xNDigitize, a fast-growing creative consultancy founded in 2022, is breaking the mold of marketing, especially in the B2B space by bringing personality, creativity, and…
Read moreSeptember 15, 2025
LUCID DREAMS Expands Its Vision with the Launch of Lucido.social
LUCID DREAMS, the Dubai and Brazil-based creative production studio known for pushing boundaries in film, VFX, and AI-powered storytelling, has announced the launch of…
Read moreSeptember 15, 2025
MMA NEXT! Conference Dubai – October 9
MMA invites you to an event that promises to illuminate the future of marketing—the MMA NEXT! Dubai Conference on October 9th at the Grand…
Read moreSeptember 15, 2025
BLJ Worldwide launches media intelligence division – BLJ Insights + Strategy
BLJ Worldwide, one of Qatar’s leading Public Relations and Communications agencies, is proud to announce the launch of its new media intelligence division: BLJ…
Read moreSeptember 15, 2025
MRM MENAT Announces Collaboration with Shopify to Accelerate Commerce Growth for Global and Local Brands
MRM MENAT, part of MCN, has announced it is working with Shopify to sets a new benchmark for brand growth in the Middle East.…
Read moreSeptember 15, 2025
StickyGinger signals bold next chapter as global brands tap agency forstrategic, culture-shaping work
StickyGinger, has announced a series of brand appointments as it accelerates its growth plans through Q4 and into 2026, expanding its footprint across the…
Read moreSeptember 15, 2025
Look familiar? Heinz reveals the striking similarity that fry boxes look like the iconic Heinz keystone in new global creative campaign
HEINZ, the global leader in ketchup, announces a new global creative campaign – “Looks Familiar,” highlighting the remarkable revelation that fry boxes across restaurants…
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September 12, 2025
The Qode Marks 15 Years of Excellence, Creativity, and Regional Growth
The Qode, one of the Middle East’s leading PR and communications agencies, is proud to celebrate its 15th anniversary, a milestone that underscores the…
INTERVIEWS
Alex Lampe and Benji Wiedemann, on Creating culture, slowly.
Read more, You speak of building culture, slowly. But the question remains: Does a brand build culture, or does…
Alexander Wegner on wearing his many hats, Arab leaders and why Gulf is his “Zuhause”
Read moreYou define yourself as excelling at strategic and executive positioning, stakeholder engagement, and market entry—especially in complex developing…
Samah Raydan, on sports economy, youth, and participation
Read moreSports in Saudi Arabia is growing rapidly, especially among younger audiences. What are the strengths, weaknesses, opportunities, and…
Hisham El Assaad on the nexus of tradition and innovation in real estate
Read moreHow do you find developers balancing between preserving the rich cultural heritage of the UAE while integrating modern,…
Tom Reece, Marketing Director at IEG Middle East , on wellness and fitness events, and the situation on the ground in the GCC
Read moreWhat are the components that go into building and growing high-profile events that attract international brands, celebrity talent,…
EVENTS & PEOPLE
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September 16, 2025
McDonald’s UAE grows Junior Sports Academy beyond paddle, adding basketball, football, and cricket to the program
McDonald’s UAE is calling on kids aged 8-12 to step onto the court, pitch, or field, with its all-new Junior Sports Academy launching this…
- Read more
September 15, 2025
MMA NEXT! Conference Dubai – October 9
MMA invites you to an event that promises to illuminate the future of marketing—the MMA NEXT! Dubai Conference on October 9th at the Grand…
- Read more
September 12, 2025
The Qode Marks 15 Years of Excellence, Creativity, and Regional Growth
The Qode, one of the Middle East’s leading PR and communications agencies, is proud to celebrate its 15th anniversary, a milestone that underscores the…
EDITOR'S HIGHLIGHTS
Read moreSeptember 9, 2025
$106 billion and rising: UAE and Saudi brands reclaim growth momentum
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…
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September 4, 2025
Alex Lampe and Benji Wiedemann, on Creating culture, slowly.
, You speak of building culture, slowly. But the question remains: Does a brand build culture, or does a culture shape a brand? It’s…
Read moreSeptember 3, 2025
When a Cyberattack Becomes a Communications Crisis
In 2025, companies worldwide are estimated to have lost $10.5 trillion to cybercrime. Beyond direct theft, the damage includes downtime, stolen intellectual property, fraud,…
