December 19, 2025
UAE establishes National Media Authority
Abu Dhabi: The UAE government has established a new federal body, the National Media Authority, to oversee and regulate the country’s media sector, the…
RECENT NEWS
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Read moreDecember 19, 2025
First Gulf Company taps TBWA\RAAD for national brand relaunch
Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled “Trusted to do” to mark its…
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December 19, 2025
PUMA debuts Dubai edition of its international Lounge experience
Global sportswear brand PUMA has brought one of its signature international brand experiences to Dubai, tapping into the city’s growing influence as a creative…
SPECIAL FEATURES
Vitamin See by Centrum: Redefining Brand Engagement through Experience
How Inclusive, Personalized, and Authentic Experiential Marketing Is Shaping the Future of Consumer Healthcare By…Read More
Is TV dead? No, it’s just getting a digital makeover
“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as…Read More
Qatar is building an Innovation Economy Around a Tech Forum
When most countries host a tech forum, they hope for a bit of buzz. Qatar…Read More
Read moreDecember 19, 2025
The next arena of influence runs on algorithms
AI is fast becoming a strategic asset, a way for nations, such as the UAE and Saudi Arabia, to translate capital, infrastructure into lasting…
Read moreDecember 19, 2025
Apple broadens App Store advertising to boost App discovery
Apple plans to expand advertising placements within its App Store search results early next year, broadening ads beyond the single sponsored position that currently…
Read moreDecember 18, 2025
Jeep unveils ‘7 Wonders of the UAE’ to mark National Day
To mark the UAE’s 54th National Day, the Jeep brand has unveiled The 7 Wonders of the UAE, a list of landmarks selected through…
Read moreDecember 18, 2025
Publicis Groupe marks 100 years with AI-led film celebrating resilience and reinvention
Publicis Groupe has marked its 100th anniversary with a new film that uses artificial intelligence to bring its history to life while signalling the…
Read moreDecember 18, 2025
Netflix boss promises Warner Bros films would still be seen in cinemas
Paris, France – Netflix will continue to distribute Warner Bros. films in cinemas if its takeover bid for the storied studio is successful, the…
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December 17, 2025
Vitamin See by Centrum: Redefining Brand Engagement through Experience
How Inclusive, Personalized, and Authentic Experiential Marketing Is Shaping the Future of Consumer Healthcare By Yawar Saeed, Regional Senior Brand Manager, Centrum, Gulf &…
Read moreDecember 17, 2025
Weber Shandwick MENAT tops MEPRA Awards 2025
The Middle East’s public relations and communications industry gathered in Dubai last week as the 17th edition of the MEPRA Awards announced its 2025…
Read moreDecember 17, 2025
‘Easiest scam in the world’: Musicians sound alarm over AI impersonators
Does the latest track by your favourite singer sound slightly off? You may be right. Fraudulent AI-generated tracks are increasingly appearing in artists’ own…
INTERVIEWS
A Journey of Light: Bringing Diriyah’s Story to the Heart of London
Read moreWhen a historic Saudi destination meets one of Europe’s most technologically advanced digital stages, the results are nothing…
GCC brands no longer want one-size-fits-all agencies, says migrate CEO Nick Walsh
Read moreThe agency model in the GCC is undergoing one of the most significant transformations. As brands across the…
FIX’s UGC strategy, limited editions keep the brand consistently viral
Read moreFIX Dessert Chocolatier has become one of Dubai’s most recognisable homegrown brands, known for nostalgic flavours, viral drops…
Media Leader of the Year reveals how sports branding shapes identity
Read moreIn an era when sports initiatives are multiplying across the globe, one voice stands out with a clear…
What needs to change as social dominates MENA ad spend
Read moreThe dominance of social is the most defining feature of the Middle East and North Africa region’s digital…
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EDITOR'S HIGHLIGHTS
Read moreNovember 26, 2025
Keeta’s UAE Launch Sparks a GCC Delivery Shakeup
On a busy Saturday night in Dubai, Sajju (not his real name) races to deliver his tenth order for the day, the target that…
Read moreNovember 23, 2025
Entertain or Be Forgotten: Why Brands Are Losing the Attention War
By Mike Khouri, CEO, tactical. (Following the release of tactical.’s new report, Entertain Me or Die. – a study exploring how entertainment has become…
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November 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…
Read moreNovember 20, 2025
Primark Lands in the Middle East, Making Value Feel Aspirational
When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…
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November 13, 2025
Omnicom–IPG merger sparks consolidation and potential 750 job cut fears across GCC agencies
As Omnicom’s US$13 billion takeover of IPG nears completion this month, speculation is intensifying across the GCC advertising sector about an impending wave of…
Read moreNovember 11, 2025
Leveling Up Marketing: How Saudi’s Gaming Boom Is Drawing Global Brands
As Saudi Arabia accelerates its ambitions to become a global gaming hub, ESL FACEIT Group’s new esports venue in Riyadh offers marketers a powerful…
Read moreNovember 11, 2025
Riyadh’s ultimate lifestyle forum Hia Hub postponed till Feb 2026
Hia Hub, Riyadh’s ultimate lifestyle forum hosted by Hia Magazine, has been missing from Saudi’s social calendar this November. Traditionally held around the same…
Read moreNovember 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
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September 25, 2025
TOP 20 CEOs in the Advertising Industry
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions…
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September 18, 2025
Chasing Virality Sugar Highs in a Low-Attention World
Virality is having a moment, or rather, it is the moment. Remember when brands obsessed over product quality, packaging, and that elusive “brand love”…
EVENTS & PEOPLE
Read moreDecember 14, 2025
CRUSH AGENCY Launches ‘ICONS. by CRUSH’, a Global Talent and Audience Division
CRUSH AGENCY, one of the most influential names in luxury experiential production, has announced the launch of ICONS. by CRUSH, a new international talent…
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December 7, 2025
Qatar is building an Innovation Economy Around a Tech Forum
When most countries host a tech forum, they hope for a bit of buzz. Qatar decided to build an economy around one. Rather than…
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December 7, 2025
1 Billion Followers Summit: Dubai’s creator push faces a reality check as Abu Dhabi steals the spotlight
Industry insiders say the initiative has attracted only around 1,000 creators so far—barely 10 percent of its goal. Abu Dhabi’s new Bridge Summit, which…
