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Uncategorized
The Parent and Child Wellbeing Conference gets ready for its 2nd edition
March 22, 2019Mediaquest, the media and data analytics conglomerate which hosts major regional events including the “MENA Effie...
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In-Depth
Q&A with The Marketing Society’s Gemma Greaves & Khaled Ismail
March 22, 2019[L: Gemma Graves; R: Khaled Ismail] Gemma Greaves is the chief executive at The Marketing Society...
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Opinion
Agile for a volatile reality
March 21, 2019By Danielle Jamal, communication director, Leo Burnett Agile is an achieved buzzword status; a word we...
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Campaigns
The real reason behind Mo Salah’s social media blackout
March 20, 2019On January 22, Mohamed Salah shut down his Facebook, Twitter and Instagram accounts. Confused fans were...
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Agency
Balcony8 appointed as creative communications agency for Waterfront Market
March 19, 2019Communication architects balcony8 have been appointed as the new multi-disciplinary agency to represent Waterfront Market across...
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Appointments
Augustus makes two new hires
March 18, 2019Augustus, the parent company of Lovin Dubai and Lovin Saudi has made two new hires, to...
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Opinion
Women in PR: we mean business
March 18, 2019Zainab Imichi Alhassan, co-founder of POP Communications, on taking our roles as communicators seriously At the...
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In-Depth
EXCLUSIVE: Anghami’s Rami Zeidan on podcasts and audio
March 17, 2019Audio ads generated $1.6 billion in the US in 2017 – a 39 percent jump from...
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Opinion
Why it’s time for a Snapchat and Instagram refresher
March 16, 2019By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in...
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Events & Awards
Omnicom holds third edition of Omniwomen
March 15, 2019Omnicom Group’s agencies in Dubai once again joined forces to celebrate International Women’s Day with the...
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Digital
How many ad dollars did Facebook lose in the outage?
March 15, 2019It’s not just Facebook and Instagram that were down for the count; the social network’s ads...
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Digital
#FacebookDown: For a few hours, we were back in the 90s
March 14, 2019Facebook and its family of apps such as Whatsapp and Instagram all suffered an outage yesterday...
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Events & Awards
The biggest winners at Dubai Lynx 2019
March 14, 2019The annual Dubai Lynx concluded last night with the awards ceremony honoring work across the MENA...
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Campaigns
Glade launches new Snapchat lens for Women’s Day
March 13, 2019On International Women’s Day, SC Johnson’s Glade brand launched a national lens takeover using a new...
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Appointments
ID Comms boosts senior management team
March 12, 2019[L to R: Nick Barron, John Pain, Suzie Rafla] Strategic media management consultancy ID Comms has...
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Agency
M&C Saatchi wins Pizza Hut GCC’s creative account
March 11, 2019Pizza Hut META has appointed M&C Saatchi as its new creative agency of record. The account...
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Opinion
Top reasons why online Arabic content is key in your digital pursuits
March 10, 2019By Léa Allam, social media account manager, Bruce Clay MENA After doing a quick Google search...
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Opinion
Why brands need to reconsider advertising to women
March 9, 2019By Yulia Klimacheva, head of brand strategy at Jpd Agency Today, we live in an unprecedented period...
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Agency
Publicis Media merges Spark Foundry and Blue 449
March 8, 2019Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global...
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Agency
Bar Baar appoints ALISA PR as its PR Agency
March 7, 2019Dubai-based independent communications agency ALISA PR has been appointed to handle all PR activities for Bar...
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Media
Diwanee launches entertainment website Mashaheeri
November 6, 2014Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity...
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Other
Digital Media Forum 2014 to recognize the region’s best talent
April 7, 2014With a little more than three weeks to go until the third annual Digital Media...
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Digital
On hold: mobile advertising in MENA
March 20, 2017These were some of the thoughts that came out of the agencies’ feedback on what our...
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Campaigns
How Rotana is celebrating its 25th anniversary
October 8, 2017In celebration of its 25th anniversary, hotel management company Rotana has launched a global TV campaign...
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Marketing
Dubai Festival City’s IMAGINE provides a new immersive experience
August 13, 2017Al-Futtaim Group’s Dubai Festival City (DFC) recently revamped the mall to celebrate its tenth anniversary. The...
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Campaigns
Subway brings strangers together through its Pop Up Iftar
June 20, 2017The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it...
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Campaigns
Surprise! Puck’s Ramadan ad doesn’t only target women
June 8, 2017Ramadan is a month when people around the world abstain from food and drink from dusk...
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Campaigns
Audiences criticize Zain’s anti-terror Ramadan ad
May 31, 2017On May 26, Zain posted its Ramadan anti-terror video featuring pop singer Hussain Al Jassmi on...
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Campaigns
Xpress Money goes the CSR route on Mother’s Day
May 21, 2017Xpress Money launched a campaign called “Mother’s Day for Kids without Mothers” on the occasion of...
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Campaigns
BLOM Bank – Director’s Cut by Philippe Aractingi
May 21, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Chadi Younes
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
BLOM Bank – Director’s Cut by Leila Kanaan
May 19, 2017BLOM Bank and its agency Impact BBDO teamed up with four of Lebanon’s renowned directors: Philippe...
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Campaigns
Amnesty International and TBWA/RAAD fight against Islamophobia
April 22, 2017The current political environment and the consequent travel rules have resulted in Arabs and Muslims being...
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Campaigns
FP7 and OMO’s latest campaign advocates play (and dirt)
April 9, 2017OMO’s latest campaign, created by FP7 Dubai, is based on several alarming statistics: Kids had an...
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Campaigns
Nissan Middle East creates new measurement unit: Camel power
April 5, 2017Measuring a car’s performance in horsepower is standard, but it’s not enough, especially in the Middle...
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Marketing
Babyshop refreshes brand positioning
March 7, 2017Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing...
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Events & Awards
5 things we heard at the PR Pressure Conference
March 1, 2017Organized by Secret PR, the PR Pressure Conference is an annual forum to discuss the challenges...
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Campaigns
HSBC UAE launches new film for #OneStepCloser campaign
February 15, 2017On January 8, HSBC UAE launched a film “One Step. Endless Possibilities.” to support its new...
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Campaigns
BBDO gamifies YouTube’s notorious pre-roll for Snickers
February 5, 2017Snickers’ much-loved “You’re Not You When You’re Hungry” campaign takes on YouTube’s pre-roll format in its...
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Campaigns
Berger Paints launches “Colours of Arabia” in the Middle East
February 2, 2017Launched in the UAE, Oman, Qatar and Bahrain, “Colours of Arabia” is a social media campaign...
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Campaigns
Grey rolls out “The Love Story” for Raffaello
January 30, 2017Raffaello Middle East has launches its latest campaign created by Grey MENA that tells the story...
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Campaigns
Dubai Tourism partners with Wunderman Dubai for global campaign
January 25, 2017Inviting European markets to escape their gloomy winter, Dubai Tourism called upon Europe’s most famous weather...
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Campaigns
Algerian football superstar Riyad Mahrez and PepsiCo team up
January 17, 2017PepsiCo and Algerian football superstar Riyad Mahrez have teamed up as part of an Algerian Pride...
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Events & Awards
Region’s first YouTube FanFest held in Jeddah
March 15, 2017The Arab world’s first YouTube FanFest was held at Jeddah’s King Abdullah Sports City on March...
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Digital
YouTube to open YouTube Space in Dubai Studio City
December 9, 2016In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world...
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