July 7, 2025
AlUla Desert Blaze Returns for 2025, Offering Fiery Test of Endurance in Ancient Landscapes
The heat is on once more as AlUla Desert Blaze returns for its 3rd edition to the ancient oasis on 15 and 16 August,…
RECENT NEWS
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Read moreJuly 7, 2025
Alex Pineda Joins Horizon FCB Dubai as Chief Creative Officer
Alex is a multi-award-winning creative with over 20 years of experience across the Middle East, Europe and Latin America. Working for a decade in…
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July 7, 2025
Sophie Smith, on Nabta Health, women’s health, and wanting “it enough” to succeed.
Women and healthcare can be a taboo topic due to certain engrained social stigma; how can the gap be closed – specifically in the…
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July 7, 2025
Peter White, of Audi, on EVs, showrooms, media and that legendary slogan.
What’s with EVs being all the rage, and the region adapting to include new laws to support them – how is Audi entering this…
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July 7, 2025
Peter White, of Audi, on EVs, showrooms, media and that legendary slogan.
What’s with EVs being all the rage, and the region adapting to include new laws to support them – how is Audi entering this…
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July 4, 2025
Sustainability Stories: how to begin leading your team’s ESG storytelling efforts internally in 2025 and beyond
The summer of 2025 is now here, which means we are now halfway through the decade. I have previously wrote about being focused on…
Read moreJuly 4, 2025
Digital product passports could double fashion products’ lifetime value – with consumers reaping the rewards
The economics of fashion resale is set to be reshaped by upcoming EU regulation, with a potential doubling of lifetime product value, and up…
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July 4, 2025
Adriana Usvat of FLC, on why experiential is their stage, but business growth is their goal.
How would you define experiential marketing, and could you share a few real-world examples that illustrate its impact? Experiential marketing isn’t about telling people…
Read moreJuly 3, 2025
Founders of Feel Good Foodie and Maazah share FMCG success stories featuring MENA cuisine at Specialty Food Association Fancy Food Show 2025
The 2025 editions of the Specialty Food Association Fancy Food Show series concluded on July 1 in New York City after featuring hundreds of…
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July 3, 2025
UAE Spending Surge Anticipated Heading into Dubai Summer Surprises 2025
As the UAE gears up for another season of Dubai Summer Surprises (DSS), new data from Checkout.com reveals a sharp increase in digital spending during…
INTERVIEWS
Sophie Smith, on Nabta Health, women’s health, and wanting “it enough” to succeed.
Read moreWomen and healthcare can be a taboo topic due to certain engrained social stigma; how can the gap…
Peter White, of Audi, on EVs, showrooms, media and that legendary slogan.
Read moreWhat’s with EVs being all the rage, and the region adapting to include new laws to support them…
Adriana Usvat of FLC, on why experiential is their stage, but business growth is their goal.
Read moreHow would you define experiential marketing, and could you share a few real-world examples that illustrate its impact?…
Dorothea Drews, on Holsten and that Georgina Rodriguez campaign.
Read moreWhat inspired Holsten to bring a global figure like Georgina Rodriguez into a locally rooted campaign? At Holsten,…
Ana Elisa Seixas of New Balance on the evolution of sports in the GCC region and sustainable leadership.
Read moreNew Balance has appointed you as Head of Marketing for the Middle East, Africa, and India (MEAI). “In…
EVENTS & PEOPLE
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July 7, 2025
AlUla Desert Blaze Returns for 2025, Offering Fiery Test of Endurance in Ancient Landscapes
The heat is on once more as AlUla Desert Blaze returns for its 3rd edition to the ancient oasis on 15 and 16 August,…
- Read more
July 7, 2025
Alex Pineda Joins Horizon FCB Dubai as Chief Creative Officer
Alex is a multi-award-winning creative with over 20 years of experience across the Middle East, Europe and Latin America. Working for a decade in…
- Read more
June 30, 2025
GCI Health Announces New Asia-Pacific Leaders
GCI Health, a global healthcare communications agency, today announced that Kath Harrison has been named to the newly created position of President, International Markets,…
EDITOR'S HIGHLIGHTS
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July 7, 2025
Sophie Smith, on Nabta Health, women’s health, and wanting “it enough” to succeed.
Women and healthcare can be a taboo topic due to certain engrained social stigma; how can the gap be closed – specifically in the…
- Read more
July 7, 2025
Peter White, of Audi, on EVs, showrooms, media and that legendary slogan.
What’s with EVs being all the rage, and the region adapting to include new laws to support them – how is Audi entering this…
- Read more
July 1, 2025
Kango, a new agency that leads with AI, all in harmony and Harmoni.
Can you tell us more about the raison-d’être for KanGo? Why would the market need a new agency at this point? Because the world…
