July 4, 2025
The summer of 2025 is now here, which means we are now halfway through the decade. I have previously wrote about being focused on…
July 4, 2025
The economics of fashion resale is set to be reshaped by upcoming EU regulation, with a potential doubling of lifetime product value, and up…
July 4, 2025
How would you define experiential marketing, and could you share a few real-world examples that illustrate its impact? Experiential marketing isn’t about telling people…
July 3, 2025
The 2025 editions of the Specialty Food Association Fancy Food Show series concluded on July 1 in New York City after featuring hundreds of…
July 3, 2025
Google announced today the launch of Veo 3, Google’s state-of-the-art video generation model that enables people to bring their creative vision to life through…
July 3, 2025
What inspired Holsten to bring a global figure like Georgina Rodriguez into a locally rooted campaign? At Holsten, we’re on a journey to elevate…
July 2, 2025
New Balance has appointed you as Head of Marketing for the Middle East, Africa, and India (MEAI). “In her new role, Ana will lead…
July 2, 2025
AI is certainly the new hot button issue, in your perspective, you seem to be suggesting a way to master collaboration at the age…
July 1, 2025
Warner Bros. Discovery, in partnership with Etisalat’s StarzOn platform (by e&), has launched its first-ever kids-focused Free Ad-Supported Streaming Television (FAST) channel. Going live…
July 1, 2025
Can you tell us more about the raison-d’être for KanGo? Why would the market need a new agency at this point? Because the world…
How would you define experiential marketing, and could you share a few real-world examples that illustrate its impact?…
What inspired Holsten to bring a global figure like Georgina Rodriguez into a locally rooted campaign? At Holsten,…
New Balance has appointed you as Head of Marketing for the Middle East, Africa, and India (MEAI). “In…
AI is certainly the new hot button issue, in your perspective, you seem to be suggesting a way…
Can you tell us more about the raison-d’être for KanGo? Why would the market need a new agency…
June 30, 2025
GCI Health, a global healthcare communications agency, today announced that Kath Harrison has been named to the newly created position of President, International Markets,…
June 24, 2025
At the 72nd Cannes Lions International Festival of Creativity, FP7McCann won seven Lions, emerging as the most awarded agency in MENA in terms of…
June 24, 2025
On the occasion of the 2025 edition of Crafted for Luxury, Snap’s exclusive event dedicated to the luxury industry, Snap unveils the first augmented…
July 1, 2025
Can you tell us more about the raison-d’être for KanGo? Why would the market need a new agency at this point? Because the world…
June 23, 2025
Publicis Groupe Middle East appointed you as Head of Sport and Commercial Investment MENA. In this newly created role, you will lead the Groupe’s…
June 19, 2025
‘Knowledge is power’ has been long established. However, if knowledge gets twisted or misrepresented it can be dangerous. Misinformation and disinformation are ranked high…
