Search Results for : Mobile

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these sensitive times when looking at advertising work. The Epica Awards always had quite a strong distance component in its setup, with many journalists voting remotely. How does this help you in […]

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of global affairs is changing, probably at a faster speed than what a speedometer could track. The future is uncertain, and many businesses are worried about where the road ahead leads. To […]

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points surrounding their audience. 2020 and the global pandemic have upended the digital marketing landscape and consumer behavior. Marketers are in dire need of updated behavioral changes, in order to create a […]

Emojis are more important than you think. They’re not just a bunch of pictorial responses you use when your friends share funny texts or videos. They’re a constantly evolving, complex, robust form of digital language that aims to give representation to every community on our planet. 30 years from now, history will look back at […]

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region to study the SVOD trends during the period from January 2019 to May 2020. The study covered two key phases – the Covid-19 situation that led to a region-wide lockdown and […]

The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there are people who watch TV. That can only mean one thing: brands now have a new potential audience group they can reach. But brands and advertisers need to first understand more […]

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah, Director of Ad Sales MENAT at Deezer, explains what Deezer can bring to the region’s advertisers. What is the current shape of the audio marketing industry in MENA? Digital […]

With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative, OPPO seems to have taken the lead in exploring into uncharted territories with its latest OPPO Reno Series– a smartphone that has created a huge buzz in the Middle East for its large, uninterrupted screen with a sleek pop-up […]

By Sharvari Alape  Invasion or Soqor Al Arab, is an Arabic language mobile game that has been launched in 2016. Since then, it has driven over 5 million registered users. Likewise, Salah Al Din which is the first IP game, has found fame. The game is  based on the historical TV series Salah Al Din- a […]

By Dr Alun Epps There is no need to even slightly paraphrase the prophetic line from the Eagles staple that has become the author’s go-to phrase to describe the “black mirror” world that we have allowed ourselves to check out of any time we like (but never leave). To loosely quote Thomas Browne (1643) from […]

By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for instance. Based on this information, it would be understandable if a brand thought that this person might want to buy some football boots, when in actual fact they have […]

The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity of television and radio. According to the survey conducted across 57 countries, the amount of time people use on mobile internet is a collective of 3.8 trillion hours this year, which […]

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact Forum in Dubai. The forum brought in thought leaders working in-house  at global and regional companies to discuss the transformation of business through mobile. Among the speakers was Emre […]

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact Forum. The Istanbul-based MENA & Turkey chapter of the global MMA is leading the organization of the annual forum in Dubai that unites marketers from various countries in the Middle East […]

By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and communication. Facebook, Twitter, AirBnB, GitHub, and Kindle all came to life creating a world revolution. The easy access and flow of information and knowledge at an accelerating rate has A new […]

If there was a single conclusion to be drawn from Mobile World Congress – the wireless mobile industry’s largest annual event that was held in Barcelona last week – it’s that the smartphone makers, carriers and networks in attendance have roughly 5,000 reasons to be excited about 5G, or fifth-generation wireless system technology. “It’s really […]

Bringing together ‘entertainment’ and ‘engagement’ – and food – co-founders Nathen Mazri and Pascal Haider have launched a restaurant dedicated to Garfield. Called “GarfieldEATS”, the restaurant lives inside a mobile screen in the form of a gamified food-ordering app. ALSO READ: How Amazon and Souq have improved their reputation “Fast food brands must now shift […]

By Puja Pannum, Blis MD, MENA Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with a penetration rate of 175 percent, according to the Media Industries in the Middle East 2016 report by the Northwestern University in Qatar. The same report though shows that marketers here […]

It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity have fueled the continued acceleration of video usage and, therefore, its importance to advertisers. Recognizing a shift in user behavior – and video as revenue potential – the big TV companies […]

Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile – and now, we’re again including new screens through wearables and virtual reality, resulting in a shift in consumers’ consumption habits and technology adoption. The one interesting element that governs this seismic […]

Djembe Communications, an African communications consultancy, announces the launch of its mobile application ‘Djembe Insights’. This is a mobile application that will provide free mobile access to perspectives on the African market, including research reports, thought leadership articles, trends and data, and event listings. Commenting on the launch in a statement to the press, Mitchell […]

I can recall a time when the most primitive mobile phones were a marvelous addition to our lives, when computers became household products, moving from a binary DOS operating system to the colorful world of Windows and, today, an application-driven environment. Nowadays, most innovations focus on bridging the gap between an individual and the wider world, […]

The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments to near-field communication, MP3 players to smartphones, Apple is rarely first to market — but with its brand, vast market share, swelling coffers and ability to make the complex seem simple, […]

Sarah Personette is Facebook’s head of global business marketing and was the opening keynote speaker at Festival of Media MENA, which was held in Dubai this April. She chats with us about branded content on Facebook and how platforms like it have changed the creative approach of marketers.  Is innovation making the job of a […]

Visa Inc. and mobile and online payment provider, Stripe, announce a strategic partnership in support of net technologies and online payment experiences for global merchants, developers and consumers. Stripe will continue it’s international expansion in emerging markets, specifically. To support this growth and joint long-term initiatives, Visa has also made a strategic investment in Stripe. The […]

Vuclip, premium mobile video on demand service for emerging markets, announces a new strategic partnership with Ooredoo Kuwait, telecommunications service provider. Ooredoo Kuwait and Vuclip will provide premium mobile video on demand service. Using Vuclip’s Dynamic Adaptive Transcoding Technology, Ooredoo Kuwait will offer millions of viewers the opportunity to enjoy unbuffered videos, optimized for network variability, across all mobile devices. This […]

Starcom MediaVest Group (SMG) has won the performance and search business for UAE-based telecommunications service provider du. The assignment expands on SMG’s media mandate for du, which was awarded to the agency in December 2014 that culminated in the agency’s appointment to the media buying and planning, as well as data and analytics responsibilities for the brand’s online and offline […]

  Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also find that most brands value social influencers and entertainment enthusiasts and reaching them effectively means achieving marketing objectives. Young Millennials are the largest consumer segment in the world today with over […]

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic of mobile. On the stage, Maher laid down a challenge for creative agencies to become device agnostic so their campaigns can work across devices and formats. Intrigued by the challenge and […]

All expats living in the U.A.E have been through similar journeys. Getting off the Emirates flight not knowing what the next few weeks hold in store. Walking into the new work place bright eyed, looking around and seeing people from all over the world. Sitting with your new colleagues and finding out where they are form and how […]

MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy of TV viewing measurement can be accomplished with more cost effective technologies, for example, using mobile devices to replace traditional peoplemeters. The test project has commenced with the development of a […]

  In 2014, with a population of 83,386,739, Egypt’s mobile Smartphone penetration rate was 68.7 percent, making it the highest African country; it fell only slightly lower than that of the UAE, at 71.4 percent. The telecom market shares are nearly evenly distributed among users, with Vodafone at 40 percent, mobinil at 35 percent, and Etisalat […]

Following the devastating 7.8 magnitude earthquake in Nepal over the weekend, du is giving all its Nepalese customers three free minutes to call home and get in touch with their family. Simply dial any number in Nepal before midnight tomorrow, April 27, and the first three minutes of talk time will be free of charge. “Our customer is […]

Criteo, the performance marketing technology company, released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more than one third of e-commerce globally. Smartphones are becoming the dominant mobile device replacing tablets. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile […]

In line with the Group’s vision towards technological advancements and ‘green’ initiatives, Meydan Hotels and Hospitality launches the mobile application version of its widely popular Al Yamamah Rewards program. The company is the first amongst all hospitality brands within the UAE, to introduce an app version of its loyalty scheme. Registration is immediate and users can complete […]

Market-i, regional marketing research consultancy, won the ESOMAR Best Presentation Award for their paper on Mobile Technology in Marketing Research at the recent ESOMAR MENAP Forum 2015 at the Address Dubai Marina. This award was initiated in 2011 by ESOMAR to celebrate the most inspiring, effective and professional speakers and their ability to deliver an impactful, authoritative and engaging […]

According to research firm Morgan Stanley, one billion smartphones were shipped globally in 2013, compared with 175 million in 2009. These smartphones now represent 30 percent of all mobile phone sales worldwide. Interestingly, smartphones were shipped at three times the rate of tablets and at almost three times the rate of computers in 2013. Fast […]

Ericsson and Etisalat have partnered to deploy Ericsson’s innovative Radio Dot system. This is the first implementation of its kind in Egypt and demonstrates the solution’s capabilities catering to the fast-growing demand for data traffic in Egypt. Ericsson Radio Dot system is designed to support operators in consistently delivering a better user experience for both […]

AppMakr launched a new type of in-app security service for mobile app publishers. The integrated service provided by San Francisco-based security company MetaCert, is the first of its kind to protect consumers from mobile malware and phishing attacks by checking the reputation of web links before loading content inside the mobile app. Businesses around the […]

Vuclip, a mobile video on demand (VOD) service, and Verimatrix, a specialist in securing and enhancing revenue for global video services, partner to provide secure video services to emerging markets. While, premium mobile videos are popular among emerging market consumers, the partnership also aims to prevent content leaks and media theft. While these consumers tend to prefer low-cost […]

The General Authority for Regulating the Telecommunications Sector (TRA) has revealed statistics for the fourth quarter of 2014 on the nation’s most popular mobile phone handsets, social networking platforms and applications websites. Investigating the current state of the market, the report reveals the market share of mobile phones in the UAE by manufacturer and model. […]

du, the Middle East’s fastest growing telecommunications service provider, recently announced the successful introduction of an LTE-Advanced (LTE-A) live network, making it the  first telco with CAT-6* ready LTE network in the UAE. The launch of the LTE-A Carrier Aggregation capability allows du to offer mobile broadband speeds up to 225 Mbps – providing an […]

The online and mobile restaurant search and discovery service Zomato expands further into the Middle East with the launch of its Lebanon section. Founded in 2008 in New Delhi, India, the company is present today in more than 100 cities across Lebanon, the UAE, Turkey, Canada, the UK, New Zealand, Poland, the Czech Republic, Slovakia, […]

  Following its recent study of the usage of mobile devices in the region and the opportunities they present, Integral-OMG, the research arm of Omnicom Media Group MENA, partnered with digital marketing agency Resolution and Google to produce a mobile white paper titled: Upward Mobility: Reflecting on the Growth of Mobile in MENA. As mobile […]

Inmarsat, one of the leading providers of global mobile satellite communications services, unveiled some innovations during GITEX Technology Week 2014. These innovations are “designed to deliver the most powerful, portable and flexible connectivity services on a global scale,” says the company in a press statement. Inmarsat provided live demonstrations of its recently launched IsatHub service, […]

Mobogenie, an Android app development platform and mobile device management apps for PC, unveiled a new app development platform, CYMaker at the Global App Summit on 1st and 2nd October in Dubai. The new platform provides simplified, free solutions without the need for coding knowledge or credit cards. Visitors at the summit were given a […]

The MENA region will outstrip Europe of its position as the second largest region for mobile subscribers by 2016, according to 2013 figures released by mobile and wireless industry think-tank, Portio. They show that, out of 396 million mobile subscribers in Arab states and 545 million in African countries, 71 million and 93 million, respectively, […]

  Another tech giant — this time it’s Google — is caught up in a prolonged Federal Trade Commission (FTC) crackdown. Google settled with the FTC for a minimum of $19 million for allegedly enabling kids to pay to download mobile apps without consent from mom or dad. The agency will “continue to be vigilant” in investigating […]

  Telco operator Du has launched its Unlimited Social Data Pack, through which all Pay as you Go® and Monthly plan customers are offered unlimited access to their social apps on their smartphone, including Facebook, WhatsApp, Twitter and LinkedIn at a cost of AED2 per day for Pay as you Go customers, and AED40 per day for monthly plan […]

A young Lebanese high school student Sam Ghobril’s new iPhone application – Mingle – hits the first place in Apple’s App Store in Lebanon, just few hours after its launch on April 30. The app allows users to connect with their contacts faster and easier. It starts by displaying a list of iPhone contacts with […]

Last month, Spanish telecom company, Telefónica, beat its competitors to the punch: it teamed up with private equity firm Blackstone to buy the technology behind MobClix, a defunct mobile ad exchange. On the surface, it’s a natural move. For mobile advertisers hungry for user data, the richest sources are the mobile carriers themselves. And, for […]