Find your ideal audience
Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also find that most brands value social influencers and entertainment enthusiasts and reaching them effectively means achieving marketing objectives.
Young Millennials are the largest consumer segment in the world today with over 2 billion around the globe. They are highly influential, too, with their increasing purchasing power as well as a strong impact on purchase decisions of their peers. In fact, 74 percent say they either make their own purchasing decisions and influence decisions for others. And information they glean from their smartphones and tablets is often how they make these decisions.
Mothers are the decision makers for the meals during Ramadan preparing 43 percent more dishes at home and spending 17 percent more time spent on mealtime preparations. Search volumes for recipes by women double during the month of Ramadan.
Add location context
Consider matching your audience’s activities during different times of day to your campaign approach and message. With days during Ramadan revolving around prayer times and the breaking of fast, InMobi recommends planning campaigns around these times when consumers are most likely to engage with their devices.
Geo-fencing is one method of connecting with consumers during specific times of the day. The end of prayer might be an ideal time to reach consumers leaving their mosque.
Extend the reach and frequency of TV and YouTube
The Middle East is among the world’s highest per capita consumers of video with more than 50 percent of this video being viewed from mobile devices. With brands investing so much in video from TV and YouTube, mobile advertising becomes the ideal way to reach additional consumers by incrementing the video view count on YouTube or TV reach through an HTML5 mobile video ad unit on the InMobi MENA network.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]