Bringing together ‘entertainment’ and ‘engagement’ – and food – co-founders Nathen Mazri and Pascal Haider have launched a restaurant dedicated to Garfield. Called “GarfieldEATS”, the restaurant lives inside a mobile screen in the form of a gamified food-ordering app.
“Fast food brands must now shift from QSR (quick service restaurants) to QMR (quick mobile restaurants), a new rising industry that meets the everlasting shifting mobile app-economy today as three out of four customers will download an app, try new things and dine in at least thrice a month. Approximately, 88 percent of the online population use social networking sites daily and word-of-mouth and reviews remain the top influencers of purchase decision online,” says Mazri, explaining his decision to launch GarfieldEATS as a mobile app.
Garfield’s creator, Jim Davis said he was delighted with the concept. “In 40 years, no one has ever come to me with a better thought-out plan to deliver great food in a fun and engaging way. I also admire their insistence on keeping the menu healthy and the environment safe,” he says.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]