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Search Results for : Agency

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People
March 01, 2021
Why Solid Management Skills Are Such A Plus for Marketers
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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
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People
February 19, 2021
Edmond Moutran Has Passed Away
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Industry
February 16, 2021
52% of Internet Users in the UAE Use Social Media Platforms to Research About Brands
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Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
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People
February 10, 2021
MCN Announces Karim Slim as New Regional Managing Director at MRM
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Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
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Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
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Industry
February 04, 2021
The State of In-Housing
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People
January 31, 2021
Omnicom Media Group MENA Appoints Luca Allam as Chief Executive Officer of PHD MENA
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People
January 27, 2021
What the Michael Page 2021 Salary Guide Tells Us About the State of Marketing In the Region
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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
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People
January 21, 2021
How 180 MENA Aims to Be Part of the Region's Culture of Progress
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Industry
January 20, 2021
Ogilvy Names David Fox as CEO Middle East and North Africa
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Industry
January 17, 2021
Global Creative Agency 180 Launches Middle East and North Africa Hub
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Industry
January 14, 2021
Dentsu Brings iProspec and Vizeum Brands Together
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People
January 12, 2021
Meet the Covidians
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People
January 10, 2021
An Open Door to Transformative Collaboration
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People
January 10, 2021
Communiquestion: Ready to Change by Design?
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Industry
January 07, 2021
Netizency's Social Recap: December 2020 Trends
People
November 04, 2020 A Conversation with Netizency’s Fadi Khater on Winning TikTok

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

People
July 16, 2020 The Road Not Taken

UAE-based Q Communications just announced its expansion to Europe, right in the middle of a pandemic. Co-Founders Elsa Roodt and Katie Harvey explain how such a move is indeed a challenge, but one that can be turned into a strength. “You shouldn’t open a business with your best friend.” “We are mid-recession, no one will […]

Industry
June 16, 2020 Pandemic Perspectives: Mounir Harfouche

How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The impact of Covid-19 was a sudden shock that forced everyone [in the industry] to quickly find solutions to […]

Industry
June 07, 2020 Pandemic Perspectives: Ravi Rao

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

Industry
June 03, 2020 Pandemic Perspectives: Tarek Miknas

How Covid-19 is changing the business and the industry at large, according to FP7 MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The coronavirus has and will continue to restructure our everyday: actions, habits, feelings, need for safety and security, how we connect with others personally and […]

Industry
September 29, 2019 Ad Exchanges Spend $235 Million On Disinformation Websites

In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are designed to mislead the public and spread disinformation. The advertisers do not necessarily know the business practice of the websites. The study analyzed programmatic advertising on 20,000 misinforming domains around the web. […]

Industry
August 19, 2019 Make Peace With Silence

By Mario Morby Words like violence Break the silence Come crashing in Into my little world Enjoy the silence.  Lyrics from one of, if not, the greatest song of the 90s?  Don’t know. Maybe.  As much as I’d like to debate music from the 90s that would sort of contradict what I’m about to say, which […]

Culture
June 19, 2019 HBO And Droga5 Discuss ‘Game Of Thrones’ #FortheThrone Campaign

By Ann-Christine Diaz and Max Sternlicht At the Cannes Lions Festival of Creativity, Ad Age sat down with and Alex Diamond, HBO’s director of consumer marketing, and Andy Ferguson, group creative director at Droga5, to learn more about the expansive “Game of Thrones” #FortheThrone campaign that kicked off the final season of the popular show—and which […]

Industry
June 19, 2019 Are Consultants The New Agencies?

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants to the advertising world; consulting firms. But now, they’re already here! Let me begin by saying that during my time working within media agencies, Accenture and other firms on a global […]

Industry
June 13, 2019 The Notion Of In-Housing

By Mohamed Itani Let’s face it, some of you must have thought of or desired at some stage to manage your media in-house. Well, if you go by the saying “if you want something done right, do it yourself” then you must have actually gone beyond the simple thought of in-housing. Well, it also appears […]

Industry
June 06, 2019 Behind the Rebranding: C2 Comms

By Afreen Khan C2 Comms describes themselves as not just “any” advertising and branding consultancy agency, but importantly seekers of change and creating new perceptions.  The company that has lately announced a rebranding for itself, talks to Communicate about “reengineering of the way we approach the business of communication.” C2 Comms Managing director Roy Aftimos […]

Industry
May 27, 2019 Publicis Groupe Newest Agency Digitas

Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands in the Middle East with access to a  diverse expertise across data, strategy, creative, media, and technology all under one roof. We spoke to Tony Wazen, Chief Executive Officer Middle East of […]

People
May 16, 2019 Leo Burnett Bids Farewell to Executive Creative Director

Leo Burnett UAE and Lower Gulf today announced, in a press statement, that the agency’s Regional Executive Creative Director of Dubai André Pereira Nassar, is leaving the agency after more than five years to pursue other opportunities. “We are truly sad to see André leave us but we respect his desire to pursue other opportunities […]

People
May 13, 2019 Ravi Rao Appointed CEO at GroupM MENA

GroupM, WPP’s named, Ravi Rao, CEO at GroupM Middle East North Africa (MENA), the group said in a statement. He replaces Filip Jabbour, who was appointed in 2015 when GroupM launched in the region and has taken the decision to step down. “Clients increasingly require services beyond media planning and buying, and I’m looking forward […]

Culture
May 02, 2019 Tingling Sensations To Enhance The Experience

Burger King used an ultra-realistic autonomous sensory meridian response (ASMR) to create their latest advertisement launched within cinemas in the UAE and Saudi Arabia. In the latest ad, an actor is seen drawing a tray with the meal towards him, and slowly biting into the sandwich. The 45-second cinema spot, with sound design by Elie Akl, highlighted […]

Industry
April 24, 2019 Omnicom Executive Colin Gottlieb on The Differences Between Great and Average

Auto enthusiast, movie buff and ardent Disney, Spielberg and Steve Jobs fan, Colin Gottlieb is also the CEO of Omnicom Media Group EMEA and Chairman of OMD Worldwide. When he visited Dubai last month, we caught up with him to talk advertising, business and movies.  On why he was in Dubai I am responsible for […]

Industry
April 11, 2019 Three Insights to Watch Out for During #RamadanOnTwitter

With Ramadan quickly approaching, advertisers are planning for one of the busiest months of the year. This also extends to the digital landscape, which experiences a significant increase in user consumption during this period and therefore a peak in the advertising industry. Twitter conducted an online survey with users who celebrate Ramadan in the UAE, […]

Industry
April 08, 2019 Hotwire and The Hoffman Agency Form Exclusive Partnership in Asia

Hotwire, the global communications agency, represented in MEA through its exclusive partner Active Digital Communications, has announced an exclusive partnership with The Hoffman Agency to collaborate in Asia.  “Dubai-based Active DMC has many international clients across the world as part of our partnership with Hotwire. The addition of Hoffman into our partner network now allows […]

Industry
August 08, 2018 Thinking of starting your agency? Read these 14 tips

Successful independent agencies can make their larger peers seem bloated and inefficient. But is it easy to just start an agency from the ground up? We sat down with some of the biggest players in the smallest shops during the Small Agency Conference and Awards not long ago to find out what makes indie agencies tick, and […]

Industry
July 04, 2018 BREAKING: Mindshare wins Pizza Hut account

Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline media. Pizza Hut is part of Yum Group globally but Americana has the franchising rights in the MENA region. Americana moved its portfolio of clients from Initiative to Omnicom’s Hearts & […]

Industry
June 13, 2018 BREAKING: We Are Social acquires Socialize

Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa (MENA) for the first time. We Are Social […]

Industry
April 17, 2018 WARNING: Only 4 in 10 CMOs to increase ad spend. But, where are these budgets going?

Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full use of data they have access to   A recent survey by marketing and advertising consultancy NewBase shows that globally CMOs are appreciating the changing media landscape, but the budgets show […]

Industry
February 25, 2018 P&G and Unilever are cutting agency fees again. How much is it this time?

If you thought P&G had cut all it could from agency and production fees, think again. Chairman-CEO David Taylor said in an investor presentation that the company plans to reduce such spending by $400 million through the fiscal year ending June 30, 2021. That comes after a combined $750 million in such savings over the […]

Industry
July 04, 2016 Publicis Groupe, Tencent sign global partnership

Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology Paris, a leading event devoted to start-ups and innovation.   Tencent, operates popular social and media platforms in China, and this partnership is claimed to be the first of its kind […]

Industry
December 07, 2015 OMD’s Future of the UAE reveals insights about consumers in the Emirates

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai. Throughout a series of talks and panels, the agency aimed to explore expectations and attitudes of consumers toward life in the UAE and its future. During the talks, results of a 2,000-person face-to-face survey of UAE consumers were […]

Industry
December 06, 2015 Don’t be afraid

I can recall a time when the most primitive mobile phones were a marvelous addition to our lives, when computers became household products, moving from a binary DOS operating system to the colorful world of Windows and, today, an application-driven environment. Nowadays, most innovations focus on bridging the gap between an individual and the wider world, […]

Industry
November 25, 2015 Dizzying heights

In July 2015, Aaron Lau, CEO of Cheil Greater China, was tasked with additional duties as the president of international [operations]. He sits down with Communicate to discuss what’s next for Cheil Worldwide and how a company with Korean roots won’t soon forget its past, but has its eyes on a more global presence. How […]

Industry
October 27, 2015 Chief Marketing Officers will be the highest spenders on IT

Chief Marketing Officers (CMOs) in many organizations have become bigger IT spenders than any other business function, including the CIO. This is because the role of the CMO has effectively moved to that of being the ‘chief digital officer’. Customer engagement and lifetime value expansion have become integral in the entire business process, whereas customer […]

Industry
October 21, 2015 On the money

While creative agencies are constantly looking to increase their offerings with a well-rounded approach, salaries still play a large role in an employee’s choice to join a workplace or their loyalty to one. Perhaps it’s wishful thinking, but according to Hays’ “GCC 2015 Salary & Employment Report,” 41 percent of respondents expect a pay increase […]

Industry
October 14, 2015 We’re selling the marketing dream, but are we buying it?

Purpose gives a greater meaning to everything. In any company, explaining why you do what you do can help give your employees, clients and consumers a sense of meaning. Perhaps ironically, we in the marketing services industry are often terrible at ‘selling’ what we do. And it is hurting us. A lot. We’re notoriously better […]

Industry
October 14, 2015 Brian freeze

How has the creative process evolved in the industry over the past few years?  The difference is that clients are now more savvy than ever before. I was one of the first members of the PR industry to be assigned a chief creative role in the late ’90s, when creativity wasn’t held in high regard; it […]

Culture
October 13, 2015 Communicate launches its first book for the advertising industry

Communicate is proud to announce the publication of it’s first book, which will be released along with the magazine’s October issue. De-Commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth is the first piece in a special collection series from Communicate and it’s publisher, Mediaquest. Penned by Leo Burnett MENA’s […]

Culture
October 11, 2015 Girl power

Social media is one of the fastest growing industries in the Middle East and it is a great career choice for millenials, since social networks are an important part of their digital lives. When Meltwater opened its doors in the Middle East, one of the challenges was attracting the right talent. We foster an entrepreneurial […]

Industry
October 04, 2015 Home improvement

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains the reasons behind the company’s latest global refurbishment and the effect it will have on its MENA operations. Velocity marketing was a core reason behind the makeover, as Saber explains: “We […]

Industry
September 27, 2015 Five common stereotypes in an ad agency

The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic creatives to hardcore finance people, there are numerous classifications of advertising staff. But how does one look beyond stereotypes and reach equilibrium? After years of working with recruiters in the advertising industry, there […]

Industry
September 03, 2015 Horizon FCB wins Dubai South account

Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with the intent to raise global brand awareness and position Dubai South as a key destination for logistics, aviation and commercial trade. Horizon FCB will initiate Dubai South’s creative efforts to reflect upon […]

Industry
August 31, 2015 ASDA’A Burson-Marsteller appointed as PR agency for Aster Healthcare

ASDA’A Burson-Marsteller has been appointed as the PR agency for Aster DM Healthcare (corporate), MEDCARE Hospitals and Clinics, Aster Hospitals and Aster Medical Centers.

Industry
August 23, 2015 Spark* wins wasl Properties & wasl Corporate

Dubai based advertising agency, Spark* Middle East announces its renewed collaboration with wasl Properties & wasl Corporate for creative advertising solutions. The role has been held by Spark* for the past three years. “wasl’s renewed partnership with Spark* Middle East is based on trust and the quality of creative services offered. I would like to extend my gratitude […]

Industry
August 20, 2015 J. Walter Thompson announces scholarship recipients

J. Walter Thompson Company has recently announced the first set recipients of the new of the Helen Lansdowne Resor (HLR) Scholarship, which is awarded annually to five of the most talented female creative advertising students around the world. The HLR Scholarship, named after the industry and J. Walter Thompson’s first female copywriter, Helen Lansdowne Resor. It was launched […]

Industry
August 20, 2015 H+K Strategies partners with GCC Board Directors Institute

GCC Board Directors Institute (BDI) has appointed H+K Strategies (H+K) as content partner to the Institute for the next three years.  Additional content partners for the board include PwC, McKinsey & Co, Heidrick & Struggles and Allen & Overy, while supported by the Capital Market Authorities in Saudi Arabia, Oman and the UAE, Qatar Financial Centre and the […]

Industry
August 11, 2015 Want to make money? Listen to Pharrell

“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams touched on something all businesses should always be thinking about. The social landscape as we know it is changing, primarily because of an increase in consumer preferences towards morality. Millennials aren’t […]

Industry
August 10, 2015 Clique rolls out new brand identity

Clique Communications Group, now Clique, has recently announced its new brand  identity and new integral members. “We wanted to create an identity that truly represented who we are,” says Ashwin Salian, Clique’s managing partner & co-founder, in a press statement. “After six years in the region, we have changed and grown a lot. The rebranding process was […]

Industry
August 05, 2015 Four Communications will expand due to BGF investment

Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10 million equity finance investment from BGF (Business Growth Fund), taking a minority stake in the agency. The key services provided by Four Communications, include, PR, public affairs, marketing, sponsorship, digital and […]

Industry
August 03, 2015 Be proud of small, and other tips on navigating the pitch process

At Ad Age’s Small Agency Conference in Boston, a panel of industry veterans discussed the best ways of navigating new business today. Search consultancy AAR Partners Co-President Lisa Colantuono,72andSunny Business Development Head Rebekah Jefferis, Work & Co Partner/Product Management Gene Liebel and new business consultancy RSW/US Owner and President Mark Sneider offered do’s and don’ts for the process, […]

Industry
August 03, 2015 Ketchum RAAD Middle East wins Clarks PR account

Ketchum RAAD Middle East has been selected to assume responsibility for Clarks Middle East’s PR duties, consulting the shoe brand on communications, events, and press functions. Irfan Porbanderwalla, president – Middle East & Africa, of Clarks says in a press statement, “We are pleased to begin working with Ketchum RAAD Middle East as we enter our […]

Industry
August 02, 2015 Etihad Airways appoints Cheil to global and social marketing

National airline of the UAE, Etihad Airways, has announced the appointment of Cheil Network to assume global and social marketing duties. The network’s new responsibilities will include driving creative and strategy across all digital and social channels, in addition to support with performance-based marketing, analytics and reporting. Digital specialists, The Barbarian Group, that work within […]

Industry
July 23, 2015 Cicero & Bernay win accounts for Olive Garden and The Counter

Dubai-based communications agency Cicero & Bernay (C&B), as been awarded the contracts for Olive Garden and The Counter. These two latest acquisitions join C&B’s food & beverage portfolio that includes accounts like KFC, Zaatar w Zeit, GGICO Gourmet, Cinnabon and Seattle’s Best Coffee. With the acquisition, C&B will be responsible for their official launches, media relations, […]

Industry
July 01, 2015 Havas Media named media agency for Ubisoft

Havas Media has been named media agency for Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services. The contract spanning across 17 countries in Europe and Australia will incorporate Havas Media’s full range of media, digital and specialist services. It will also involve the management and central coordination of all of Ubisoft’s central and local […]

Industry
July 01, 2015 Starcom MediaVest Group wins performance and search business for du

Starcom MediaVest Group (SMG) has won the performance and search business for UAE-based telecommunications service provider du. The assignment expands on SMG’s media mandate for du, which was awarded to the agency in December 2014 that culminated in the agency’s appointment to the media buying and planning, as well as data and analytics responsibilities for the brand’s online and offline […]

Industry
June 30, 2015 Initiative Dubai wins media buying and planning duties for Huawei’s Honor 6 Plus

Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency pitch. The mandate covers media planning and buying, including digital for 2015. “Honor is a sub brand of Huawei, focusing the generation of the promising internet youth” says Mr. Sun Baigong, the head […]

Industry
June 29, 2015 Grayling META appointed to PR and digital comms for Kleenex

Following a competitive pitch, Olayan Kimberly Clark has appointed Grayling META to handle PR and Digital communications for its Kleenex brand across the GCC. In a first for Kleenex in the region, Grayling will be responsible for the brand’s traditional PR, as well as digital strategy and content management across all its social media platforms. The agency has […]

Industry
June 25, 2015 Omnicom Media Group MENA is accredited by Global Reporting Index

Omnicom Media Group MENA has been accredited by the Global Reporting Index (GRI). Which, according to the company, makes them the first media agency  in the MENA region and the second globally to have received this accreditation. The GRI is a non-profit organization that promotes economic sustainability. Omnicom Media Group MENA has chosen to adhere […]

Industry
June 24, 2015 JWI, British marketing agency, comes to the Middle East

British entrepreneur, John Wilford, has launched a new marketing agency, JW International (JWI) to serve the Middle East region. This new business will be based on the same ethos as its sister business in the United Kingdom, Rave Communications. Founded 15 years ago, Rave has worked with brands like Cadbury, Graco, Warwick Business School and IRWIN Tools. JWI aims for […]

Industry
June 23, 2015 Geometry Global’s Jo Booth enters regional activation with fresh eyes

One of Geometry Global’s latest recruits, Jo Booth, joins WPP’s activation arm as the regional head of strategy in Dubai. We recently had the opportunity to speak with her about her new role, Geometry’s regional presence, and her hopes and dreams. An aspect of her role that Booth wants to highlight is campaign measurement and […]

Industry
June 18, 2015 SC Johnson consolidates media account with PHD

PHD, the international media network part of Omnicom Media Group, has been awarded SC Johnson’s full media account in both the MENA region and globally. According to the new agreement terms, PHD will be handling planning and buying responsibilities for the FMCG company, effective immediately. In a statement to the press, Fisk Johnson, Chairman and CEO […]

Industry
June 17, 2015 Break it down: the experts talk innovation

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie, co-founder and CEO of enterprise cloud company, Box. While advertising may be able to do the latter, we’re not sure how good it is at the former. That’s probably why we’ve […]

Industry
June 17, 2015 Brazen wins PR account for Glider Yachts

Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a modern, British yacht manufacturer. The PR and content marketing agency will handle the PR in both regions, which will involve a strategic and tailored approach to luxury, business and yachting media, appealing to ultra high net worth individuals. Glider […]

Industry
June 16, 2015 The show must go on

  The production house was, once, a very defined roof under which a very defined set of people lived. They all knew their roles and their job was clear: to produce. As the old adage goes: times change. Digitization has forced the production industry to evolve and function in a much more collaborative way because […]

Industry
June 14, 2015 YoungNetwork wins PR account for The Gift Concierge

YoungNetwork Middle East has won the PR account for The Gift Concierge launch. The Dubai-based agency, which is part of the international YoungNetwork Group, will manage communications for the specialized luxury personal gift shopper service. YoungNetwork will be in charge of the media and bloggers relations to launch The Gift Concierge service in the country. “We are thrilled to […]

Industry
June 14, 2015 MediaCom recognized as leading ad agency by RECMA

MediaCom has been recognized as the world’s leading media agency by RECMA, the independent research organization charged with the in-depth assessment of global media agency network performance. The results were published this week in RECMA’s authoritative Network Diagnostics report, with MediaCom ahead of Carat, OMD and Starcom across 19 qualitative metrics designed to measure agency […]

Industry
June 11, 2015 Ooredoo Qatar appoints UM MENA for media planning and buying

UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency pitch, the business was retained by their Qatar Office. “As regional vanguards of the media industry, we are delighted to have a prestigious organization like Ooredoo […]

Industry
June 07, 2015 Hall & Partners launches in MENA

In late April, Omnicom announced the launch of its research agency, Hall & Partners, in the MENA region. Caroline Frankum, who was H&P’s managing partner in London, will be the CEO for EMEA while Ziad Skaff will head operations as managing director. Skaff previously spent eight years as regional executive director of research and insights […]

Industry
June 03, 2015 Tribe Global moves to the Middle East

Tribe Global’s new Middle East presence is taking shape with the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE. Tribe Global is a global network of independent media, advertising, digital, design, branding and experiential agencies. Consisting of 26 members from around the world, including agencies based in Europe, North America, Latin America, Asia, […]

Culture
May 04, 2015 Something old, something new

The Network Communication Group (TNCG) houses four agencies under it: AGA-ADK that is probably best described as a creative agency, Pencell PR & Events, digital agency Wetpaint and media agency Equation Media. Yet, it seems that the group and its agencies are rather quiet, whether that’s on the awards front or hosting and participating in […]

Industry
April 27, 2015 Grayling launches flagship African office in Kenya

Grayling, global communications consultancy, has announced the launch of its new office in Nairobi, Kenya. The establishment of Grayling’s Kenyan operation cements its presence in Africa and the new office will act as a regional hub for East Africa. Grayling has developed a client-base across the African continent which it has represented until now through […]

Industry
April 02, 2015 Bringing ‘Disruption’ Back

Troy Ruhanen was appointed to his new role as president and CEO of TBWA Worldwide in July 2014. Formerly an Omnicom executive and an ad man through and through, his leadership will surely create a resounding buzz throughout the industry. The first item on Ruhanen’s agenda is to revitalize the company’s core mantra, Disruption, defined […]

Industry
March 29, 2015 Cloudfish, a new addition to DNY Group

In late 2014, business intelligence company Cloudfish was born out of the merger between digital agency Fetch and the data analysis division of DNY group. Founded by Michael Chaftari, with the idea to help communication agencies monitor and analyze social media activities for their clients and campaigns, Cloudfish helps its clients make use of their […]

Industry
March 19, 2015 OMD opens office in Doha, Qatar

In a move designed to meet the growing needs of current and future clients in Qatar, OMD has officially launched operations in the country with a new office in Doha. Until now, the communications planning network was servicing its portfolio of Qatari clients from Lower Gulf in Dubai. The decision to open a local operation comes after the […]

Industry
March 05, 2015 OOX announces the addition of Alrai Media Group Kuwait

Digital monitoring agency OOX has added Alrai Media Group Kuwait to the list of local and international publishers using the OOXmonitor service. In 2004, Alrai Newspaper merged with Alrai TV to form Alrai Media Group. Soon after forming, the Group introduced alraimedia.com. “Given Alrai’s reputation as a leading publishing house in Kuwait on print, TV and now online, […]

Industry
March 03, 2015 AccelerateME Online launches new campaign

Digital and social media agency AccelerateME Online launches a new campaign titled “Nothing is created, everything is transformed.” The agency, based in Lebanon and Saudi Arabia, featured the campaign on its newly created website, acceleratemeonline.com. The campaign emphasizes the transformational power of social media in our days and reflects how social media has created a […]

Industry
May 26, 2014 The IAA UAE chapter holds second session of its debates series

  The second session of the IAA Debates was held at the IAA premises on May 18, with industry leaders presenting their views on the subject:“Who Should Lead: Media or Brand Agencies?” The panel, which was made up of industry leaders, Tarek Miknas, CEO at FP7; John Antoniades, CEO at Starcom Mediavest Group; and, Fadi […]

People
April 07, 2014 IPN’s Ramzi Ayash passes away

PR firm Impact Porter Novelli’s consultant Ramzi Ayash was killed in a tragic motorcycle accident on Sunday, April 6, 2014. Communicate sends its sincere condolences to his colleagues, friends and family.

Culture
December 09, 2013 TBWA\RAAD to celebrate Christmas with underprivileged children

As part of its CSR activities, agency TBWA\RAAD Lebanon has turned its end-of-year party into an occasion through which employees can bring joy to others during the festive month.“We Found Mary, Help Her Find Christmas” is an event that it organizes to spread the Christmas spirit among those who are deprived of its joy. While […]

Industry
December 09, 2013 Mindshare Beirut wins Waterfront City business

A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and […]

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