Mindshare MENA, part of GroupM, has won the Pizza Hut account.
The account was previously handled by PHD for digital and Initative for offline media.
Pizza Hut is part of Yum Group globally but Americana has the franchising rights in the MENA region.
Americana moved its portfolio of clients from Initiative to Omnicom’s Hearts & Science in 2017.
A year later, it moved part of the business back to Initiative with Hearts & Science retaining KFC.
We will update this story as we know more.
UPDATE: Mindshare confirms the win