Brazen has been appointed as the UAE & UK PR partner for Glider Yachts – a modern, British yacht manufacturer.
The PR and content marketing agency will handle the PR in both regions, which will involve a strategic and tailored approach to luxury, business and yachting media, appealing to ultra high net worth individuals.
Glider Yachts, headed up by Chairman Nick Buckland OBE, is at the forefront of technology and development and uses cutting edge techniques more akin to Formula 1 and private jets, meaning Gliders can travel faster and further than conventional superyachts.
As part of the PR program, Brazen will be delivering creative activity for Glider’s debut at The Monaco Boat Show, where the company will be unveiling its Super Sports 18 prototype.
Robert McCall, managing director of Glider Yachts says in a press statement, “Glider is a daring and different yacht manufacturer, so it’s important we chose a daring and different PR partner that understood our ethos. Glider Yachts is bringing a new dimension in high speed luxury to the superyacht world and our passion for individuality and world leading engineering, design and quality sets us apart. PR is a key element to our strategy and we know that Brazen with its passion for our product, coupled with a proven track record of high profile, award winning campaigns will ensure Glider is the most talked about superyacht this year.”
Louise Jacobson, managing director of Brazen says, “Glider Yachts is a visionary company in every sense, and we are very excited to launch this game changing yacht and tell the Glider story. Gliders are cutting edge and created without compromise – a philosophy that very much mirrors our own. Brazen operates in the UAE and the UK, so we are perfectly placed to ensure Glider Yachts achieves the cut through and buzz it deserves in both regions. Glider Yachts appeals to ultra high net worth individuals, so Brazen will be drawing on its luxury expertise and credentials to ensure the right approach.”