Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with the intent to raise global brand awareness and position Dubai South as a key destination for logistics, aviation and commercial trade.
Horizon FCB will initiate Dubai South’s creative efforts to reflect upon the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, Vice President and Prime Minister of the UAE by demonstrating the urban and societal themes as outlined in the Dubai Plan 2021.
Horizon FCB was appointed by Dubai South following a rigorous selection process. The agency’s bold approach in challenging the brief and delivering a comprehensive 360 degree creative communication proposal was deemed as the key differentiating factor by Dubai South.
Mazen Jawad, Group Managing Director, Horizon FCB says, “Our selection by Dubai South is a testament of our ability to apply our local experience and globally proven capabilities, all of which are vital assets to the success of Dubai South’s brand building in the lead up to the Expo 2020. By utilizing a holistic approach of ATL and BTL efforts, we will contribute to transforming Dubai South’s inspiring ideas into meaningful messages.”
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