Plus 1 Communications Middle East Strengthens Team with Fresh Hires & Promotions

To drive client growth and strategic direction, P1C has appointed Tatiana Ferreira as Director of Client Development. A PR leader with 12 years of global experience, Tatiana has shaped brand narratives for top-tier brands across the GCC, Europe, and Australia. With a background in global network agencies, including BBDO Worldwide and IPG, her expertise spans luxury, lifestyle, sports, entertainment, and hospitality, with a portfolio of world-renowned brands featuring Van Cleef & Arpels, FIFA, OSN, and The LEGO Group. Her prowess in curating high-impact campaigns and strong industry relationships, will be instrumental in P1C’s next phase of growth.

P1C continues its growth trajectory with a series of well-earned promotions a new hire, and another key leadership appointment. Strengthening the agency’s senior team, Yara Bou Hadir has been named Account Director, bringing with her a wealth of experience across retail, real estate, arts & culture, and education.

Madhu Dhanapal and Lori Kirakousian have been promoted to Account Managers, recognising their contributions to the agency’s success. Further enriching the agency’s talent pool, Nachwa Alowani joins as Senior Account Executive, bringing extensive GCC experience across the hospitality, arts & culture sectors.

Over the past decade, P1C has experienced remarkable growth and success, solidifying its position as a trusted communications and marketing partner for global brands. With its Head Office in the UK, P1C has built strong foundations in the Middle East and South Asia, with respective offices in Dubai and Mumbai. P1C takes pride in serving a diverse range of clients across various industries. Notable long-term clients include Hard Rock Cafe, Hilton, Cognita Middle East, Sole DXB, University of Europe for Applied Sciences and CarFest to name a few.