StinckyGinger wins M&S mandate in the MENA region.
StickyGinger adds another prestigious global name to its fashion and lifestyle portfolio with Marks & Spencer MENA, operated by Al-Futtaim Group, winning the PR retainer for the GCC.
Taking on Marks & Spencer MENA as a client for the first time, StickyGinger will oversee storytelling, influencer activations, events, regional campaigns, and press shows, aiming to elevate the brand’s presence in the region and support its growing footprint. With a proven track record of working with global brands like Levi’s, PUMA, Spinneys, Pizza Hut, and more, StickyGinger brings a wealth of expertise in understanding what captivates the audience, initiate conversations and build reputation.
After a competitive four-month pitch process, StickyGinger is now set to amplify Marks & Spencer’s diverse offerings, strategise new launches in the pipeline, and create campaigns that spark excitement across the region. As Ramadan has arrived, the agency will focus on introducing the Marks & Spencer’s new collections for the occasion and establish the brand as an international one-stop-shop destination for clothing, beauty, home essentials, food, and café experiences, that caters to every need and want.
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