Tribe Global’s new Middle East presence is taking shape with the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE.
Tribe Global is a global network of independent media, advertising, digital, design, branding and experiential agencies. Consisting of 26 members from around the world, including agencies based in Europe, North America, Latin America, Asia, Australia and now the Middle East. Tribe Global’s main agenda is geared toward cross-collaboration, information and talent sharing, as well as platform management.
UAE-based agencies TMH, Fusion 5 and LIGHTBLUE were interviewed before being invited to join the organization.
Ian Wright, managing director of Tribe Global, says in a press statement, “Our newest members in this part of the world have significant experience of doing business in the Middle East and have an in depth knowledge of this unique culture. Tribe’s focus is on creativity and ‘game changing’ ideas and with Tribe’s newest additions, we are able to offer clients in this part of the world a truly integrated approach.”
Wright continues, “We aim to make our clients more successful, through bold and memorable communications. We can deliver business advantages across the globe which enables our clients to prosper.”
David Balfour, co-founder and creative director of LIGHTBLUE says, “We started our agency with a similar burning desire to Tribe Global, to ensure that innovation and creativity is at the heart of all we do. We call ourselves ‘a brand adventures agency’ which means using all our knowledge in an exciting (often adventurous) way. By integrating the power of events, promotions, retail, digital, social media and PR, we help bring the regions brands to life.”
“Being selected to join Tribe Global is a fantastic honor for TMH. As a member of the network we have access to a global knowledge bank of like-minded independent companies, which can only be of benefit to both our Clients and TMH. It also means that we are able to assist other members outside the region with branding and design requirements for Clients in the Middle East. It’s the sense of true collaboration between members that was one of the key drivers in applying to join Tribe Global as it truly reflects our own values here at TMH,” adds managing director of TMH, David Wright.
Elie Haber and Johnny Khazzoum, the co-founders of Fusion 5, an integrated media agency say, “We are thrilled to be joining Tribe Global network since it brings together extensive synergies and global access to benefit our clients and our agency partners. We are a challenger agency that shares same culture and vision of Tribe Global network and that enables us to better leverage our existing offerings and deliver integrated media solutions.”