Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US
Insights Industry
Back
Tribe Global moves to the Middle East
By Arjun RKWed, Jun 03 2015

Contact
tribe-global-moves-to-the-middle-east

Tribe Global’s new Middle East presence is taking shape with the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE.

Tribe Global is a global network of independent media, advertising, digital, design, branding and experiential agencies. Consisting of 26 members from around the world, including agencies based in Europe, North America, Latin America, Asia, Australia and now the Middle East. Tribe Global’s main agenda is geared toward cross-collaboration, information and talent sharing, as well as platform management.

UAE-based agencies TMH, Fusion 5 and LIGHTBLUE were interviewed before being invited to join the organization.

Ian Wright, managing director of Tribe Global, says in a press statement, “Our newest members in this part of the world have significant experience of doing business in the Middle East and have an in depth knowledge of this unique culture. Tribe’s focus is on creativity and ‘game changing’ ideas and with Tribe’s newest additions, we are able to offer clients in this part of the world a truly integrated approach.”

Wright continues, “We aim to make our clients more successful, through bold and memorable communications. We can deliver business advantages across the globe which enables our clients to prosper.”

David Balfour, co-founder and creative director of LIGHTBLUE says, “We started our agency with a similar burning desire to Tribe Global, to ensure that innovation and creativity is at the heart of all we do. We call ourselves ‘a brand adventures agency’ which means using all our knowledge in an exciting (often adventurous) way. By integrating the power of events, promotions, retail, digital, social media and PR, we help bring the regions brands to life.”

“Being selected to join Tribe Global is a fantastic honor for TMH. As a member of the network we have access to a global knowledge bank of like-minded independent companies, which can only be of benefit to both our Clients and TMH. It also means that we are able to assist other members outside the region with branding and design requirements for Clients in the Middle East. It’s the sense of true collaboration between members that was one of the key drivers in applying to join Tribe Global as it truly reflects our own values here at TMH,” adds managing director of TMH, David Wright.

Elie Haber and Johnny Khazzoum, the co-founders of Fusion 5, an integrated media agency say, “We are thrilled to be joining Tribe Global network since it brings together extensive synergies and global access to benefit our clients and our agency partners. We are a challenger agency that shares same culture and vision of Tribe Global network and that enables us to better leverage our existing offerings and deliver integrated media solutions.”

RELATED TOPICS
Agency Appointment Global Member Middle East
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]

Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]

Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me