MediaCom has been recognized as the world’s leading media agency by RECMA, the independent research organization charged with the in-depth assessment of global media agency network performance.
The results were published this week in RECMA’s authoritative Network Diagnostics report, with MediaCom ahead of Carat, OMD and Starcom across 19 qualitative metrics designed to measure agency vitality and structural ability to address today’s complex communications challenges.
MediaCom’s top position is underpinned by its recent new business success across a number of networked clients, with client wins including Mars worldwide planning, The Coca-Cola Company assignment in Mexico and the highly-coveted AB Inbev account in the US. The full RECMA qualitative assessment is based on MediaCom’s performance across 40 markets in categories like pitch competitiveness, client loyalty, top management, digital resources and awards, reflecting the agency’s proven performance in delivering superior results for global clients such as The Coca-Cola Company, Procter & Gamble and SONY.
“We’ve worked incredibly hard over the last few years to consistently build the global scale and expertise it takes to commit 100% to all our clients while still winning new business,” says Stephen Allan, worldwide chairman and CEO of MediaCom, in a press statement. “With more brands looking to marketing to drive business growth, our Content + Connections positioning and systems thinking approach enables us to provide a unique level of guidance and maximize client shareholder return.”
