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Youth

Award-Winning Saudi teen introduces youth-focused campaign on intentional living

At 14, Saudi youth leader, podcaster, and award-winning social innovator Rateel Alshehri is asking her generation a simple but urgent question: How are you spending your…

NEWS

AARP study flags age bias as algorithms influence film and TV development

Hollywood’s long-standing obsession with youth is increasingly out of step with audience realities, and the rise of artificial intelligence risks deepening that divide, according to a…

NEWS

Saudi youth take center stage in Doritos-FP7 McCann campaign

Doritos KSA, in partnership with FP7 McCann Riyadh, has launched “Crunch the Norms, Long Live Triangles”, a campaign aimed at celebrating individuality and self-expression among Saudi…

NEWS

Reaching Out to Lebanese Young Creative Talent

How Publicis Groupe developed programs to support young Lebanese talent and how they help the industry along the way.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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How Durex and Vice Media Group Used Music to Connect with Saudi Youth

Carla Dabis, Commercial Director MEA at VICE Media, explains how Durex and Vice Media Group launched Durex Records to break stereotypes and overcome taboos in the UAE and…

NEWS

Memac Ogilvy Launches Pilot Red Academy Initiative at the American University of Beirut

Initiative aims to equip students with knowledge and hands-on experience as they prepare to enter the borderless communications industry.

NEWS

Asda’s BCW Reveals Findings From the 14th Annual Arab Youth Survey

The 14th annual Arab Youth Survey commissioned by Asda’a BCW finds 57% of the respondents saying that the UAE was their model nation, driving the country’s…

NEWS

Yspot Launches New Youth-Oriented Initiative

Platform aims to bridge the gap between youth and organizations with bespoke internship opportunities.

NEWS

The Young and the Restless

Maha El Hawari, Client Commerce Director at VMLY&R Commerce, sat with Communicate to discuss being in a strategic managerial role at just 30 and how younger…

NEWS

Exploring Creativity Through Arts

Built on the Jaddaf Waterfront in Dubai, the Jameel Arts Center is an independent initiative that aims to act as a dynamic platform fostering dialogue between…

NEWS

Freedom call

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions.

NEWS

Hit reset

Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets globally, including…

NEWS

YOLO generation

Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots; everything is…

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