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Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…

Huawei tops Saudi Arabia’s fastest-rising brands

Saudi consumers are reshaping brand rankings, lifting technology, automotive and consumer goods names as perceptions evolve across a wide range of measures, according to YouGov’s latest…

Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

KSA’s Advertisers of the Month: May 2024

Find out which three brands ranked the highest in terms of ad awareness growth for May 2024 in the KSA.

Transparency in the storm: How the GCC managed crisis communication

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff

YouGov: Two-thirds of UAE and KSA Residents Have Boycotted Certain Brands

A majority also agrees that a brand snub pushes companies to take corrective action.

YouGov: Top Three Advertisers of the Month in UAE

According to YouGov BrandIndex data, the top three advertisers for April are Danube Properties, Museum of The Future, and Motiongate Dubai.

KSA’s March Advertiser of the Month: Which Brands Made it to the Top?

Find out which three brands ranked the highest in terms of Ad Awareness growth for March 2024 in the KSA.

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YouGov: UAE Residents Are Spending Fewer Hours Watching TV

A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.

85 Percent of UAE Residents Want Businesses to Use WhatsApp

Zbooni polled 1000 people in the UAE through the independent researcher, YouGov.

Advertiser of the Month KSA – October 2023

Which brands made it to the top?

Advertiser of the Month KSA – September 2023

Which brands made it to the top?

YouGov’s Advertiser of the Month UAE – April 2023

Which brands made it to the top?

YouGov’s Advertiser of the Month KSA – March 2023

Which brands made it to the top?

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