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Yougov

In the Gulf, the unhappy customer writes to you first

Most coverage of YouGov’s Most Recommended Brands 2026 went to the rankings. Emirates came first in the UAE, while Saudia came first in Saudi Arabia. I…

THE-VIEW

UAE shoppers turn to AI for deals but hesitate to let it make purchases

Nearly six in 10 UAE adults (59%) are likely to shop during the 2026 Dubai Shopping Festival (DSF), with many planning to use artificial intelligence to…

INSIGHTS

Emirates and Saudia top customer recommendation rankings across UAE and Saudi Arabia

Emirates is the most recommended brand in the United Arab Emirates and Saudia (Saudi Airlines) is the most recommended in Saudi Arabia, according to YouGov’s Most…

BRANDS

Nestlé leads UAE brand movers in September, YouGov finds

Nestlé emerged as the biggest brand mover in the UAE in September, recording statistically significant improvements across six consumer perception metrics, according to the latest YouGov…

NEWS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Vaseline, Hilton and Rotana among UAE’s biggest brand movers and advertisers

Vaseline, Lenovo and Motorola emerged as the UAE’s biggest brand movers in August 2026, while Hilton led the country’s advertisers in July with the strongest month-on-month…

BRANDS

UAE emerges as world’s most video-first podcast market: YouGov

Podcast advertising in the UAE is proving remarkably effective despite widespread ad-skipping, with nearly nine in ten consumers taking some form of action after hearing or…

INSIGHTS

Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…

NEWS

Huawei tops Saudi Arabia’s fastest-rising brands

Saudi consumers are reshaping brand rankings, lifting technology, automotive and consumer goods names as perceptions evolve across a wide range of measures, according to YouGov’s latest…

NEWS

Modern Gulf consumer: Hyper-connected, value-hungry, hard to hold

In boardrooms across the United Arab Emirates and Saudi Arabia, CRM has become both a promise and a pressure point. Dashboards glow with first-party data. Loyalty…

CPG-FMCG

KSA’s Advertisers of the Month: May 2024

Find out which three brands ranked the highest in terms of ad awareness growth for May 2024 in the KSA.  

NEWS

YouGov: Two-thirds of UAE and KSA Residents Have Boycotted Certain Brands

A majority also agrees that a brand snub pushes companies to take corrective action.

NEWS

YouGov: Top Three Advertisers of the Month in UAE

According to YouGov BrandIndex data, the top three advertisers for April are Danube Properties, Museum of The Future, and Motiongate Dubai.

NEWS

KSA’s March Advertiser of the Month: Which Brands Made it to the Top?

Find out which three brands ranked the highest in terms of Ad Awareness growth for March 2024 in the KSA.

NEWS
Trends
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