World Cup - Communicate Online
World Cup

Yas Island taps World Cup emotions with real-time social media campaign: study

Yas Island is using fans’ emotional reactions to the FIFA World Cup 2026 to shape real-time social media content, supported by new research showing how deeply…

NEWS

Egypt’s summer market operates as three distinct consumer economies: report

 Egypt’s summer consumer market is increasingly being shaped by three parallel economies—the North Coast, Alexandria and the in-city population—each requiring a different marketing and commercial strategy,…

NEWS

FIFA World Cup 2026 song ‘Siir Siir’ featuring Nora Fatehi released

Actor and performer Nora Fatehi has released Siir Siir, a song that forms part of the official FIFA World Cup 2026 album, marking what she described…

NEWS

Not all fans are the same: Webedia Arabia decodes Saudi World Cup audience for brands

Yasmine Koujou FIFA 2026 arrives in days. Billions will be watching. The real question is: can brands show up for all of them? To help brands…

THE-VIEW
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Brands must earn attention through relevance, not visibility, during World Cup: Maria Manouk 

Major sporting events such as the FIFA World Cup have evolved from mass-viewing spectacles into highly social, mobile-first experiences shaped by creators, communities and real-time conversations.…

NEWS

TikTok emerges as key platform for football fans ahead of FIFA World Cup 2026

As anticipation builds for the FIFA World Cup 2026, TikTok says it has become a major destination for football-related content and fan engagement in the UAE,…

NEWS

World Cup 2026 becomes biggest marketing battleground for global brands

With the FIFA World Cup 2026 set to span the United States, Canada and Mexico, global brands are gearing up for what industry experts describe as…

INSIGHTS

Saudi, UAE lead global brand impact from World Cup sponsorship: YouGov

Saudi Arabia and the United Arab Emirates stand out as two of the strongest markets in YouGov’s FIFA World Cup 2026 global brand handbook for sponsorship…

NEWS

World Cup beats Olympics, Super Bowl in global sponsorship power race

The FIFA World Cup has emerged as the world’s most impactful sports sponsorship platform, with more global consumers naming it as the event with the strongest…

NEWS

Hisense Kicks Off ‘Own the Moment’ Campaign as Official Partner of the FIFA Club World Cup 2025™

Hisense, a global leader in consumer electronics and home appliances, has launched its FIFA Club World Cup 2025Ô ‘Own the Moment’ campaign. As the tournament’s first…

NEWS

Is this World Cup sponsorship doing more harm than good?

The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of four Arab…

NEWS

Fancy watching the World Cup in an Uber?

With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from the region…

NEWS

Not participating in the World Cup? Here’s how you can still win

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the sporting event…

NEWS
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