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Warc Report

WARC & Aprais Joint Research Reveal How Strong Client-Agency Relationships Drive Performance

WARC Effective 100 & Aprais databases cross-referenced for a new study that reveals how trust, challenge, and strategy are the key to relationship success between client…

NEWS

WARC: Gen Z is the World’s Most Digital Audience Spending Two-Thirds of Media Time Online

New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total media time with digital channels, higher…

NEWS

WARC: Navigating Inflation and the Threat of Recession

Maintaining investment in a brand is key for marketers responding to ‘stagflation’ and planning for recovery.  

NEWS

WARC Report: Global TV Media Costs Increase 31.2% Post-Pandemic

A new WARC analysis has found that media inflation is driving up the cost of advertising across channels, with TV most affected. These findings are published…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

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Spotify gives artists power to block misattributed tracks in new beta feature

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IKEA turns store strolls into rewarding steps

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TOD gears up for FIFA World Cup 2026 streaming across MENA

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