The winning brands this Ramadan will launch fast, test fast, learn fast, refresh content before fatigue hits, and keep one strong idea consistent across formats. And…
New data by WARC highlights how advertisers are moving their money onto streaming platforms.
Starz Play achieved its multi million dollar vision by understanding what their customers wanted.
Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction…
By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set to grow…
For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content is shifting…
By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by 30 percent…
Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of years have…
Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991, MBC Group has grown into a multi-channel multi-platform media and…
Subscription VOD service iflix has launched in Lebanon. With a 30-day free trial, the service kicks off with Egyptian comedy series, Waklinha Wala. A sitcom featuring…
Zee Entertainment has announced a new VOD service through weyyak.com.
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