TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes. According to a new study from IPG…
Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on February 13.…
Advertisers have been increasingly concerned about brand safety since The Times’ investigation revealed that big brands are inadvertently funding terror back in February 2017. At the…
Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to WPP’s global…
By Jerome Mouthon, founder and chairman of Buzzeff MEA The Internet is home to nearly 1.8 billion websites and an unthinkable volume of content. However, content that…
Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory,…
By Elie Khouri, CEO, Omnicom Media Group MENA With the amount of data and technology available today, marketers are expected to be more accountable and strategic…
PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed to safeguard…
Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a client-facing, fully…
In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the media services…
Twitter has announced multiple new partnerships with third-party measurement providers including MOAT and Integral Ad Science. According to a statement issued by the company, the partnerships…
Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an expansion of…
Gameloft Advertising Solutions has partnered with Moat, a SaaS analytics and intelligence company focused on building products for brand advertisers and premium publishers.
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