Viewability - Communicate Online
Viewability

Why viewability is a problem for TVCs too; not just digital ads

TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes. According to a new study from IPG…

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What you need to know about DMS’ new digital ad performance solution

Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on February 13.…

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Concerned about brand safety? There’s a new solution

Advertisers have been increasingly concerned about brand safety since The Times’ investigation revealed that big brands are inadvertently funding terror back in February 2017. At the…

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Find out how DMS is a step closer to bidding fake impressions goodbye

Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to WPP’s global…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Go (brand) safe or go home

By Jerome Mouthon, founder and chairman of Buzzeff MEA The Internet is home to nearly 1.8 billion websites and an unthinkable volume of content. However, content that…

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IAS vs MOAT: which one should you choose?

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory,…

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Why we need to pay more attention to viewability and what must change

By Elie Khouri, CEO, Omnicom Media Group MENA With the amount of data and technology available today, marketers are expected to be more accountable and strategic…

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PHD MENA signs viewability deal with DMS for Unilever

PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed to safeguard…

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Havas Group delivers new programmatic solution

Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a client-facing, fully…

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Omnicom Media Group extends Moat partnership to MENA

In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the media services…

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Twitter partners with 3rd party measurement companies

Twitter has announced multiple new partnerships with third-party measurement providers including MOAT and Integral Ad Science. According to a statement issued by the company, the partnerships…

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Facebook gives marketers new data tools to compare to TV

Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an expansion of…

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Gameloft Advertising Solutions partners with Moat

Gameloft Advertising Solutions has partnered with Moat, a SaaS analytics and intelligence company focused on building products for brand advertisers and premium publishers.

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