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PepsiCo acquires poppi, Unilever expands Nutrafol stake in wellness drive 

Global consumer goods giants PepsiCo and Unilever have strengthened their positions in the fast-growing health and wellness market through major acquisitions aimed at meeting evolving consumer…

NEWS

Unilever, Google Cloud ink 5-year AI deal to power ‘agentic commerce’

In a move that signals how deeply artificial intelligence is reshaping consumer brands, Unilever has signed a five-year partnership with Google Cloud to build what it…

NEWS

UNILERVER’S UAE SUSTAINABILITY CAMPAIGN TO RESTORE 6000 MANGROVES

In line with the UAE’s Net Zero 2050 Strategy and following a partnership signing with Mastercard and LuLu at COP28, Unilever today officially launched its inspirational…

NEWS

Vasiliki Petrou to Bid Farewell to Unilever

She announces her departure after dedicating over a decade to the FMCG conglomerate. No announcement has been made yet on her successor.

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Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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LUX Arabia Redefines Femininity with its Latest Campaign

MMS and LUX Arabia put women in the spotlight with a new campaign in collaboration with Unilever Studio and PHD.

NEWS

Unilever CMO Keith Weed to retire. Who will take his place?

Keith Weed is retiring as Unilever’s Chief Marketing and Communications officer in May after nine years on the job, the company confirmed. The news comes a…

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P&G and Unilever are cutting agency fees again. How much is it this time?

If you thought P&G had cut all it could from agency and production fees, think again. Chairman-CEO David Taylor said in an investor presentation that the…

NEWS

PHD MENA signs viewability deal with DMS for Unilever

PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed to safeguard…

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The Marketing Society celebrates first anniversary in the Middle East

The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this week. Created…

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Unilever triples Traffic Digital‘s business

Following a comprehensive review process, Unilever has tripled the remit of Duba-based digital marketing agency, Traffic, by adding three hair care and three skincare brands.

NEWS

Will Unilever’s higher online standards jeopardize industry effort?

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest marketers and…

NEWS

Unilever’s Close Up partners with Nancy Ajram for its latest campaign

Earlier this month, Unilever’s Close Up partnered with music artist Nancy Ajram for a product placement in Ajram’s latest video, Yalla. To further amplify the one-week…

NEWS

Traffic Digital wins Unilever laundry business

Unilever has appointed Traffic Digital to be its regional digital agency for its laundry business with the agency immediately taking charge of online activation for OMO…

NEWS
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