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Trust

Five trends agencies should not underestimate as they plan for 2030

Marketing loves a crisis. It can name five already faster than it can fix them: AI as infrastructure, the consumer reset, the rise of trust, the…

INSIGHTS

Prove it or lose it: L’Oréal Middle East’s Ali Fakih on new price of trust

Ali Fakih has watched L’Oréal Middle East’s retail map get redrawn twice, once by disruption, once by AI. As Divisional General Manager of L’Oréal Middle East,…

INSIGHTS

GCC businesses demand trust and control before scaling AI

As AI shifts from experimentation to everyday business use, Alfred Manasseh, co-founder and COO of Shaffra, explains in this interview how trust, governance and accountability will…

INSIGHTS

Trust is a business strategy, not a communications KPI: Gita Ghaemmaghami

Following her participation as a panel speaker at the recent Communicate forum on trust and the GCC’s return to business normality, Gita Ghaemmaghami, Leader Communications and…

INSIGHTS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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