Following her participation as a panel speaker at the recent Communicate forum on trust and the GCC’s return to business normality, Gita Ghaemmaghami, Leader Communications and…
For years, B2B media competed on who could publish the most. In the AI era, that’s no longer enough. As generative AI makes information faster and…
As geopolitical uncertainty, digital disruption, and shifting consumer loyalties reshape the GCC marketplace, brands are being forced to rethink how they drive both visibility and sales.…
By Baha Hamadi, Founder & Managing Director, Keel Comms
Edelman’s Trust Barometer 2022 reveals how UAE ranks second globally for trust overall, just below China. The UAE government has emerged yet again as the most…
Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory,…
A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR industry. The…
A new study by communications and PR agency Edelman called the “Trust Barometer” has brought to light some interesting findings on trust in the government and…
Stay in the know
What are you interested in?
