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Trust

Brands must stay easy to choose, find, and trust: Ramzi Ramadan

As geopolitical uncertainty, digital disruption, and shifting consumer loyalties reshape the GCC marketplace, brands are being forced to rethink how they drive both visibility and sales.…

NEWS

Reshaping Communication Ethics in the Digital Era

By Baha Hamadi, Founder & Managing Director, Keel Comms

NEWS

Trust in UAE’s Leadership Remains Amongst Highest in the World

Edelman’s Trust Barometer 2022 reveals how UAE ranks second globally for trust overall, just below China. The UAE government has emerged yet again as the most…

NEWS

IAS vs MOAT: which one should you choose?

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory,…

NEWS

Branded

Do people really trust media more than PR?

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR industry. The…

NEWS

Who should lead change according to 70% of UAE residents? No, it’s not the government

A new study by communications and PR agency Edelman called the “Trust Barometer” has brought to light some interesting findings on trust in the government and…

NEWS

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Brands must stay easy to choose, find, and trust: Ramzi Ramadan

Reshaping Communication Ethics in the Digital Era

Trust in UAE’s Leadership Remains Amongst Highest in the World

IAS vs MOAT: which one should you choose?

Ariel drives 30% sales growth with Amazon Now campaign in UAE

Spotify gives artists power to block misattributed tracks in new beta feature

IKEA turns store strolls into rewarding steps

TOD gears up for FIFA World Cup 2026 streaming across MENA

Do people really trust media more than PR?

Who should lead change according to 70% of UAE residents? No, it’s not the government