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Strong global brands don’t dilute when they localize: Astha Sirpaul

Decode discovery, rethink loyalty, simplify omnichannel, and humanize AI, says Astha Sirpaul, Head of Strategy, TBWA. In an interview with Communicate, she explains how brands must…

CPG-FMCG

Only an idea that solves a business problem gets funded: Fred Roberto

Fred Roberto, Executive Creative Director at TBWA, explains why the most powerful creative ideas in CPG today are the ones engineered to stretch, sell, and survive…

CPG-FMCG

TBWA\RAAD and D&AD Re‑ignite Creative Careers with New Blood Portfolio Review 2.0 in Dubai

Regional initiative pairs tomorrow’s talent with today’s top creatives for a day of high impact mentorship, masterclasses, and a career launching internship.

NEWS

THE UNLICENSED PROTEST: EMPTY LICENSE PLATES AS CALL FOR REFORMS

Fed up with corruption, exorbitant fees, and extended closures at the Lebanese vehicle registration department (“Nafaa”)—which have forced many to drive without license plates—citizens across Lebanon…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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TBWA: The Undisputed #1 Agency Collective in the World

TBWA earns a first of its kind set of industry honors across the collective, globally and in MENA.

NEWS

TBWA Named Adweek’s 2021 Global Agency of the Year

The Disruption Company was recognized for its business growth, creative product, innovation focus, and strength around the world.

NEWS

Ben Williams Joins TBWAWorldwide as Chief Creative Experience Officer

The appointment of a new breed of creative leader builds on the company’s investments in brand experience, design, and innovation.

NEWS

Time to Ask the Questions that Really Matter

Reda Raad, CEO of TBWARAAD ME, takes stock of the lessons learnt in 2020 and what they mean for agencies in the coming years.

NEWS

Communicate Next: What Trends To Pay Attention To Today And Tomorrow

Communicate’s latest issue is out!

NEWS

How 180 MENA Aims to Be Part of the Region’s Culture of Progress

In an exclusive interview with Communicate, Youssef Chahine (left), General Manager of 180 MENA, and Sander Volten (right), Amsterdam-based Global CEO of 180, explain what the agency's launch in the…

NEWS

Navigating Turbulent Times

Since the start of the Covid-19 crisis, TBWARAAD has been actively sharing insights, data, and tips to better address today’s and tomorrow’s new normal. Remie Abdo,…

NEWS

TBWA/RAAD Announces Launch of New Creatives Deck

Internationally accredited advertising agency, TBWA, announced in a press statement today, a change in its creative team in their Dubai headquarters, which according to them, will…

NEWS

Mashreq Bank Appoints TBWA RAAD As Their Creative Agency

Mashreq’s in-house marketing and communications team has appointed TBWA RAAD , part of Omnicom Group Inc., to work closer with the team in order to strengthen the…

NEWS
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