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Tbwa Raad

TBWA/RAAD campaign wins regions only D&AD Yellow Pencil

TBWA\RAAD and the International Committee of the Red Cross won the Middle East and North Africa region’s only D&AD Yellow Pencil this year for the “Not…

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TBWA/RAAD appoints Dany Aouad to lead Saudi operations

TBWA\RAAD has appointed Dany Aouad as managing director for Saudi Arabia, as the agency expands its presence in one of the region’s fastest-growing marketing markets. The…

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Shopping in GCC becoming more social, more trust-driven

In today’s Matrix-like universe of endless choices, FMCG brands face a fundamental challenge: how to go beyond pushing products and start creating genuine connections with consumers.…

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How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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First Gulf Company taps TBWA\RAAD for national brand relaunch

Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled “Trusted to do” to mark its more than…

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TBWA\RAAD Announces Senior Promotions Across Key Departments

At TBWA\RAAD, nurturing people is more than a policy—it is the agency’s growth engine. By relentlessly investing in learning, mentorship, and well‑defined career pathways, TBWA\RAAD has…

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TBWA\RAAD and D&AD Re‑ignite Creative Careers with New Blood Portfolio Review 2.0 in Dubai

Regional initiative pairs tomorrow’s talent with today’s top creatives for a day of high impact mentorship, masterclasses, and a career launching internship.

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TBWARaad Promotes Romy Abdelnour to Head of Communications

Abdelnour was recognized in Communicate's list of Women to Watch 2022.

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TBWARaad Named The Most Innovative Company in Advertising of 2022 by Fast Company Middle East

The list honors groundbreaking businesses that are making a profound impact on industry and culture.

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Hilton launches Photography Training Program for Waiters in the UAE

Innovative photographic training scheme developed in collaboration with TBWARaad will help hotel waiters to capture Hilton guests’ special moments on smartphone cameras.

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TBWARAAD Appoints New Head of Strategy

Rafael Lavor named TBWARAAD's Head of Strategy.

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TBWARAAD Appoints Joe Lahham As Managing Director

Joe Lahham will be taking the helm effective immediately and will continue to report to Reda Raad.

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TBWARAAD Introduces Its Insights Microsite

Interactive platform houses the latest insights, tools, and evocative predictions about culture and industries on the back of the COVID-19 happenings.

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