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Tbwa Raad

TBWA/RAAD appoints Dany Aouad to lead Saudi operations

TBWA\RAAD has appointed Dany Aouad as managing director for Saudi Arabia, as the agency expands its presence in one of the region’s fastest-growing marketing markets. The…

NEWS

Shopping in GCC becoming more social, more trust-driven

In today’s Matrix-like universe of endless choices, FMCG brands face a fundamental challenge: how to go beyond pushing products and start creating genuine connections with consumers.…

NEWS

How KFC Arabia and TBWA\RAAD turned TikTok trend into GOAT win

When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…

AGENCIES

First Gulf Company taps TBWA\RAAD for national brand relaunch

Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled “Trusted to do” to mark its more than…

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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TBWA\RAAD Announces Senior Promotions Across Key Departments

At TBWA\RAAD, nurturing people is more than a policy—it is the agency’s growth engine. By relentlessly investing in learning, mentorship, and well‑defined career pathways, TBWA\RAAD has…

NEWS

TBWA\RAAD and D&AD Re‑ignite Creative Careers with New Blood Portfolio Review 2.0 in Dubai

Regional initiative pairs tomorrow’s talent with today’s top creatives for a day of high impact mentorship, masterclasses, and a career launching internship.

NEWS

TBWARaad Promotes Romy Abdelnour to Head of Communications

Abdelnour was recognized in Communicate's list of Women to Watch 2022.

NEWS

TBWARaad Named The Most Innovative Company in Advertising of 2022 by Fast Company Middle East

The list honors groundbreaking businesses that are making a profound impact on industry and culture.

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Hilton launches Photography Training Program for Waiters in the UAE

Innovative photographic training scheme developed in collaboration with TBWARaad will help hotel waiters to capture Hilton guests’ special moments on smartphone cameras.

NEWS

TBWARAAD Appoints New Head of Strategy

Rafael Lavor named TBWARAAD's Head of Strategy.

NEWS

TBWARAAD Appoints Joe Lahham As Managing Director

Joe Lahham will be taking the helm effective immediately and will continue to report to Reda Raad.

NEWS

TBWARAAD Introduces Its Insights Microsite

Interactive platform houses the latest insights, tools, and evocative predictions about culture and industries on the back of the COVID-19 happenings.

NEWS

Careem: Start Something!

Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to reinforce the…

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