TBWA\RAAD and the International Committee of the Red Cross won the Middle East and North Africa region’s only D&AD Yellow Pencil this year for the “Not…
TBWA\RAAD has appointed Dany Aouad as managing director for Saudi Arabia, as the agency expands its presence in one of the region’s fastest-growing marketing markets. The…
In today’s Matrix-like universe of endless choices, FMCG brands face a fundamental challenge: how to go beyond pushing products and start creating genuine connections with consumers.…
When KFC Arabia and TBWA\RAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than a standout campaign. It reflected a shift…
Saudi-based First Gulf Company (FGC) announced on Friday a major brand repositioning, launching a new strategic platform titled “Trusted to do” to mark its more than…
At TBWA\RAAD, nurturing people is more than a policy—it is the agency’s growth engine. By relentlessly investing in learning, mentorship, and well‑defined career pathways, TBWA\RAAD has…
Regional initiative pairs tomorrow’s talent with today’s top creatives for a day of high impact mentorship, masterclasses, and a career launching internship.
Abdelnour was recognized in Communicate's list of Women to Watch 2022.
The list honors groundbreaking businesses that are making a profound impact on industry and culture.
Innovative photographic training scheme developed in collaboration with TBWARaad will help hotel waiters to capture Hilton guests’ special moments on smartphone cameras.
Rafael Lavor named TBWARAAD's Head of Strategy.
Joe Lahham will be taking the helm effective immediately and will continue to report to Reda Raad.
Interactive platform houses the latest insights, tools, and evocative predictions about culture and industries on the back of the COVID-19 happenings.
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