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Strategy

TBWARAAD Appoints Rawad Al Dahouk as Head of Strategy for Saudi Arabia

With a distinguished career highlighted by award-winning achievements and an in-depth understanding of the Saudi market, Dahouk brings a wealth of expertise in developing solution-driven communication…

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The Debate: ‘Visionary & Strategic’ Vs. the ‘Pragmatic & Tactical’ Agency

By Baha Hamadi, Founder & Managing Director, Keel Comms

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Understanding Publicis Groupe’s Power of One Model

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings…

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The Gen-Z Arab Strategist You Never Knew You Needed

By Lina Ibrahim, Creative Strategist at Impact BBDO

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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SHAREit Expands in the GCC

Strategic plan includes a sharper focus on key growth areas.

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Build Your Agency’s Bank of Knowledge

By Amit Vyas, CEO of Nexa

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Dentsu MENA Appoints Alex Jena as Head of Strategy and Product

The new role means to strengthen leadership.

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WARC Releases The Future of Strategy 2021 Report

The report follows a global survey of marketing strategists and shows that strategy is growing in importance and divergence but lacks diversity in its hiring. 

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How Should The MENA Region Approach The Shift In Digital Entertainment?

PwC and Strategy& published a new report that studies in detail the shift to digital entertainment in the region.

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To Marketeers and Communicators: Here’s What CEOs Actually Want to Hear

Adnan Bashir, Senior Manager for Corporate Communications at Hansen Technologies, explains what you could maybe do better, or differently, in order to get your boss to…

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Clock-Watchers Need Not Apply

Amel Osman, Head of Corporate Practice at Golin MENA, on how both employees and employers need to adopt an entrepreneurial mindset to demonstrate their value.

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Chief Marketing Officers will be the highest spenders on IT

Chief Marketing Officers (CMOs) in many organizations have become bigger IT spenders than any other business function, including the CIO. This is because the role of…

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Branding consultancy, Coruna, opens shop in Dubai

Russian-based branding consulting, strategy and design agency, Coruna Branding, announces the launch of its new Dubai office, which will be its regional hub for the Middle…

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