Storytelling - Communicate Online
Storytelling

In the age of AI-generated content, storytelling is a brand’s strongest competitive advantage

AI is flooding the internet with infinite content that is increasingly too “real” to be true, and marketers are facing a new challenge: How do brands…

INSIGHTS

Ads that tell stories outperform feature-led campaigns, Ipsos study finds

Nearly half of video advertisements fail to tell a story, even though narrative-driven campaigns are significantly more effective at influencing consumer behaviour, according to new research…

NEWS

Why storytelling, not specs, is driving automotive relevance in Saudi Arabia

When a brand understands the rhythms of everyday life, it doesn’t need to explain its relevance. The experience speaks for itself. Meaning is not added; it…

NEWS

The Story Behind Canon’s Trailblazer Series

Communicate speaks with  Binoj Nair – B2C Marketing Director at Canon Middle East to learn more about their new Trailblazer series.

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Alexander Elsas : “Mercedes-Benz Has Enjoyed a Long Association with the Creative World”

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled ‘How To’ and what…

NEWS

Agora Images: #TheWorldWeWant

To mark its 75th anniversary, the United Nations has launched the biggest-ever global conversation-UN75. The UN is calling on the youth and groups not already engaged…

NEWS

Agora Images: #Stayathome2020

Never before has humanity been so united to fight a common enemy.

NEWS

Agora Images: #Nature2020

“The counterfeit and counterpart of Nature is reproduced in art,” says American poet Henry Wadsworth Longfellow.

NEWS

The Forgotten Art of Storytelling in the Age of Video

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability…

NEWS

Rouge, the Color of Passion

The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of acrobatics, cabaret…

NEWS

Agora Images : #Education 2019

Nelson Mandela defined Education as the great engine of personal development.

NEWS

Infiniti Focuses on Human Stories

Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to the show…

NEWS

The 3 Ps of using storytelling to connect with consumers

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to build meaningful…

NEWS
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