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Snap Inc

Snap launches SPECS AR glasses, marking shift beyond smartphones

Snap Inc. has unveiled SPECS, a new pair of standalone augmented reality (AR) glasses that the company says represents its next step in wearable computing, as…

NEWS

Inside the viral Saudi AR campaign that turned entire cities into a digital Ramadan neighborhood

Snap Inc. and Almarai have partnered to launch a first-of-its-kind Ramadan campaign that blended location-based discovery with immersive augmented reality experiences on Snap Map, reaching millions…

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Move for MS: Snap Inc. and The National Multiple Sclerosis Society launch AR campaign to raise awareness about Multiple Sclerosis

With the UAE now considered a moderately high-risk zone for multiple sclerosis, Snap’s first step counter lens is being used to raise awareness for the condition.

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Rasha El-Ghoussaini Appointed Head of Agency at Snap Inc. across MENA

In a move to further invest in their regional leadership, Snap Inc. in MENA announced the appointment of Rasha El-Ghoussaini as the new Head of Agency.  

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Snap Inc. and Havas Media Network Reveal How Brands can Engage Younger Shoppers in New Social Commerce Playbook

The report unveils insights into how to captivate Gen Z and Millennial audiences effectively through meaningful social shopping experiences.

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Engaging Gen Z in a Revitalized Travel Sector

By Rasha El Ghoussaini, Head of Industry – Travel, Luxury, and Tech in MENA at Snap Inc.

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Snap Inc. Offers New Innovative Solutions for Advertisers with First Story Ads

Brands and partners now have the opportunity to place the coveted First Story ad in Friend Stories, providing opportunities to boost interaction and impact.

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Snap Partner Summit 2023: AR, AI & Everything in Between

AR continues to transform the retail industry with expanded online and offline experiences for the entire Snap community.

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Immersive & Impactful Experiences: 3 Ways to Grow this Ramadan

By Sandra Essa, Product Marketing Lead at Snap Inc. in MENA

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Snap Inc. Launches Enterprise-Wide Augmented Reality Solution ARES

The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’…

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Why Women in Tech Matter

Snap's Rasha El-Ghoussaini and Farimah Moeini on how to address the gender gap in tech.

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From Discovery to Conversion: Here’s how Snapchat is helping Retailers Reimagine Shopping Journeys in MENA

By Hala Zgheib - Head of Retail, MENA, Snap Inc.

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Snapchat and Strava Launch Augmented Reality Experience for Fitness Enthusiasts

Snap Inc. and Strava, a leading fitness networking community, have launched the Strava Activity Lens, a first-of-its-kind augmented reality experience that provides Snapchatters with a new and exciting way to…

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