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Dubai launches exclusive OOH Advertising Bid for National SMEs

Dubai-based Mada Media has launched a special bid exclusively for members of Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development to support national small…

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Snapchat and OptimizeApp Forge Strategic Partnership to Empower SMEs in the MENA Region

OptimizeApp, a Kuwait-based advertising technology startup that enables SMEs to create, launch, and optimize campaigns on social media channels has joined forces with Snapchat in a…

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Calibrate Commerce Launches Calibrate Labs to Fuel the Next Generation of E-commerce Businesses

Calibrate Labs aims to grow the e-commerce ecosystem by bringing niche retail ideas to fruition with a hands-on approach. 

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UM MENAT Empowers Female-Owned SME Businesses on Global Impact Day

The UM MENAT office took to 'building a better future' by sharing their knowledge and skills with seven SMEs to bring marketing excellence to their brands.

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Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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AstroLabs and TikTok Bring Digital Advertising to 100 Saudi SMBs as Part of a Flagship Partnership Program

AstroLabs, MENA’s trusted partner for innovation and entrepreneurship, and TikTok, the popular digital platform, have successfully concluded their flagship partner program supporting small and medium-sized businesses…

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PepsiCo Partners with AstroLabs to Empower E-commerce Entrepreneurs in KSA

In line with the Kingdom’s vision to diversify the economy by 2030, PepsiCo — one of the leading global food and beverage manufacturers — has collaborated…

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Dubai’s Department of Economy & Tourism (DET) Launches First Kitchen Incubator

  The 'Co-Kitchen,' is a first-of-its-kind kitchen incubator providing start-ups with various advantages, such as a low-cost entry through shared kitchens according to flexible times and specialized consultations…

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TikTok Introduces ‘Follow Me’ to Support SMBs

The campaign features an educational 6-week program and a webinar series.

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New FedEx Research Shows E-commerce Opportunities Set to Grow for SMEs Under ‘New Normal’

The FedEx survey, focused on key markets across Asia, shows similar trends in the MENA region.

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Majid-Al-Futtaim’s Launchpad Accelerator Program Helps SMEs Scale Up

Earlier this month, local real estate, and retail conglomerate, Majid-Al-Futtaim commences the first phase of its Launchpad Accelerator Program. The initiative aims to boost and attract…

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Majid Al Futtaim Launchpad Accelerator Program Announces SME Winners to Join Ecosystem

  In partnership with Microsoft and AstroLabs, Majid Al Futtaim’s Launchpad program enters an exciting new phase, having successfully identified ambitious brands for a unique strategic…

NEWS

CNN Meets Tech Startups Leading in Innovation

In the latest edition of Marketplace Middle East, CNN’s Anchor and Correspondent, Eleni Giokos, and International Correspondent, Jomana Karadsheh meet tech startups in UAE and Turkey that are leading…

NEWS

Everything You Need to Know About UAE’s NextGenFDI Initiative

Last month, the UAE launched NextGenFDI, a campaign aimed at attracting digital companies to set up in the country as part of a joint effort to draw more foreign direct investment and position itself…

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