Sebastien Boutebel

Sebastien Boutebel: MENA’s ad recovery is not a rebound, it’s a system upgrade

Interview with Sebastien Boutebel, Chief Creative Officer at Saatchi & Saatchi, who argues that MENA’s advertising and marketing industry is not experiencing a traditional recovery but…

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Sebastien Boutebel: MENA’s ad recovery is not a rebound, it’s a system upgrade

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