Google has ceded its power for initial product discovery to a trio of social search platforms: YouTube, TikTok, and Instagram. By Hadi Khatib Three in 10…
Apple plans to expand advertising placements within its App Store search results early next year, broadening ads beyond the single sponsored position that currently appears at…
Community conversations are now beating traditional search. The question is: Are brands truly listening? Consumers no longer begin their discovery journeys on Google. As screen time…
AI-driven conversations accelerate trust and shorten the path to purchase, says AI search optimization expert Ema Fulga. There is much talk around the technological side of…
By Fatma Elgendy, Platforms Sales Manager, and Tomas Havlik, Analytical Consultant - Search & Measurement - Retail at Google
Communicate asked Roli Okoro, General Manager - Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving.
Brands, retailers, and their agency partners report deficiencies when creating an effective on-site experience, says new report by Yext.
The need for high quality content is stronger than ever before as noise and clutter – especially on social media – increases. But even more important…
By Mateen Agha, associate director – SEO, Bruce Clay MENA Quite funny how people keep asking “When can we stop investing in SEO?” We say. “SEO…
Three million marketers around the world use SEMrush as their trusted data provider and all-in-one marketing suite with built-in competitor intelligence.
The Internet’s prevalence and the smartphone’s increasing penetration is seeing users turn to their phones for the simplest of tasks. And when they do, they aren’t…
Naguib Toihiri, SEO Department lead, RBBi on the evolution of search engine to search experience optimization By the time you finish reading this sentence, Google will…
This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement…
