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Rebrand

Cheval Collection refreshes brand identity and digital platform

UK-based luxury serviced apartment and branded residences company Cheval Collection has unveiled a refreshed brand identity and redesigned digital platform, marking its most significant brand evolution…

NEWS

Arab News’ Faisal Abbas teases “Arab Views” project, sparking talk of a new role

Marking his tenth year as Editor-in-Chief of Arab News, Faisal Abbas has posted a teaser video for a new project, captioned “Arab Views – coming soon.”…

NEWS

Inside Rakbank’s Rebrand: ‘Scale With Soul’ as the New Banking Pitch

Rakbank has unveiled a new brand identity,  its most significant repositioning in over a decade, as the UAE lender looks to differentiate itself in an increasingly…

BRANDS

Tabby Shows Money Who’s Boss With a Bold New Identity From Ragged Edge

Fintech branding has a look, and you definitely know it when you see it. Gradients that go on forever, 3D icons buffed to a showroom shine,…

BRANDS
Branded

Communicate GCC Agency Salary Survey

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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Dubai Digital Agency Belong Rebrands, Shifts Focus to ‘Living Platforms’

Dubai-based digital product agency Belong has rebranded, unveiling a new identity and strategic shift aimed at building what it calls “Living Platforms” — adaptive digital ecosystems…

NEWS

Ellyse Management, Dubai-based Luxury PR Agency rebrands to Maison Ellyse

Ellyse Management, a luxury brand consultancy and communications agency, has rebranded to Maison Ellyse.

NEWS

IHOP to IHOb: Did the marketing gimmick pay off?

Last week, international chain IHOP changed its name to IHOb in a marketing gimmick announcing its new range of (b for) burgers – instead of P…

NEWS

This is Ogilvy’s 4th big announcement this year

Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the agency underwent…

NEWS

What’s driving the Ogilvy rebrand after 70 years?

Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as Hewitt, Ogilvy, Benson & Mather in New York City in…

NEWS

Dubai Police launches new brand identity with Zia Creative

Dubai Police is launching a revamped brand identity based on the key values of innovation, security, and connection H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice…

NEWS

The urban rebranding of Palestine

Changes in the market – demand shifts or internal corporate transformations such as the introduction of new products and services – often lead to a revamp…

NEWS
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