June 23, 2025
While the concept of branded residences isn’t new, its economic and emotional appeal has intensified—especially in high-growth markets like Dubai. For newer developers particularly,…
May 8, 2025
Historically, British, Russian, and Indian nationals led the charge in Dubai’s real estate market, creating a pattern of nationality-driven marketing strategies. But the landscape…
October 20, 2022
By Sami Eid, Head of Marketing and Communication at Ithra Dubai
October 5, 2022
Last month, Nakheel took to Twitter to unveil its brand-new identity. With this announcement, the master developer also revealed its position on the Dubai…
July 1, 2022
For artists, brands, and gamers, the metaverse is a living reality. Travis Scott’s Fortnite concert was attended by 27 million; JP Morgan just signed…
February 16, 2022
By Nelson Sequeira, Chief Growth Officer & COO of Tonic International
September 22, 2021
An exclusive interview with DGDA’s Group CEO part of Arab News coverage for Saudi National Day, by Lama Alhamawi.
March 17, 2015
In mid-January, Group Plus, Plus Holding’s outdoor media subsidiary, signed a ten-year contract for a network of 12 LED signs around the entrance of…
June 25, 2014
Property development company Indigo Properties has recently assigned Blue Apple as its advertising and PR agency in the UAE. Blue Apple takes up…
May 11, 2014
The unfortunate turn of regional events during 2009 hit many real estate companies hard; most companies were unable to deliver their projects, and…
