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Iran war begins to weigh on global business, CEOs flag risks across sectors: report

The economic impact of the Iran war is beginning to show across global industries, with top executives citing weaker consumer demand, delayed corporate spending, supply chain…

INSIGHTS

Microsoft, Publicis expand AI partnership for ‘Agentic’ marketing era

Microsoft and Publicis Groupe have announced an expansion of their long-standing strategic partnership to build a full-stack, AI-powered marketing solution aimed at helping businesses navigate the…

NEWS

ABG’s ‘Marketer of the Future’ debuts with focus on AI

The Advertising Business Group (ABG) has concluded the first edition of Marketer of the Future Middle East, which brought together senior leaders from across the region…

NEWS

Publicis Groupe Middle East and Snapchat Launch Youth Studio: a Hub that Replaces Youth Myths with Real Insights Across the GCC

Publicis Groupe Middle East has launched Youth Studio, a first-of-its-kind hub designed to help brands better understand and engage with Gen Z and Gen Alpha (Gen…

NEWS
Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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Beiersdorf drives 102% incremental revenue for NIVEA through data collaboration with LiveRamp and Publicis Groupe Middle East

Leveraging first-party retail transaction data through LiveRamp’s Data Collaboration Platform, Beiersdorf unlocked 53% new shopper growth and a 94% new-to-brand lift from competitor audiences.

NEWS

Publicis Middle East and Jeep Levels Up Adventure with “Rescue Squad”, The First Convoy Built For Game

Off-roaders have convoys. Gamers have squads. Jeep just merged those two worlds with “Rescue Squad,” an all-new live gaming experience, turning stuck into epic. Usually, when your car…

NEWS

LiveRamp and Publicis Groupe Middle East announce first-to-market partnership to accelerate commerce media innovation

The unique collaboration creates a new ecosystem for brands and retailers, driving education, adoption, and incremental growth in commerce media.

NEWS

Publicis Groupe Middle East Acquires Chain Reaction to Accelerate its Marketing Transformation Footprint

Publicis Groupe Middle East has acquired Chain Reaction, a leading independent digital marketing agency in the region, in a strategic move to reinforce its performance marketing,…

NEWS

Property Finder Unveils Dubai’s Largest AI-Generated Skyline Hoarding to Launch Landmark Q3 Campaign

Property Finder, MENA’s leading interconnected real estate  platform, today unveiled the largest AI-generated skyline hoarding ever created in Dubai to mark the launch of its new…

NEWS

Snapchat and Publicis Media New Research on the Future of Shopping in Saudi Arabia

Social platforms, immersive tech and cultural influencers are redefining how Saudis shop across key lifestyle categories

NEWS

Publicis Middle East didn’t make this Jeep® campaign. Human nature did.

Reigniting the spirit of exploration, Publicis Middle East has unveiled its latest campaign for Jeep. Titled “Desire Path,” the campaign serves as a call to step…

NEWS

Publicis and RAM RHO – a match made in airline heaven

If you’re not flying RHO Airlines, you need an upgrade. This is not your average airline. There are no delays, no chicken-or-beef existential crises and no…

NEWS

Hessa Al Sudairy joins Publicis communications KSA as Executive Creative Director

Publicis Communications KSA, the creative hub of Publicis Groupe Middle East has announced the appointment of Hessa Al Sudairy as Executive Creative Director.

NEWS
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