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Kalpesh Patankar Comes Home: Publicis Groupe Names Him CCO of Leo Constellation Gulf

Publicis Groupe Middle East has named Kalpesh Patankar Chief Creative Officer of Leo Constellation, the newly unified creative network spanning Leo Gulf and Publicis Gulf across…

AGENCIES

Publicis takes LVMH’s APAC media business from WPP

French luxury group LVMH has moved its Asia-Pacific media business from WPP to Publicis Media, ending WPP’s nine-year association with the account. The change will take…

NEWS

Inside the $7 Bn ad agency shake-up: WPP dominates, independents rise, Publicis slips

Global media agency group WPP topped both the total and net new business rankings in Q1 2026, according to the latest Global New Business Barometer released…

AGENCIES

AI agents are quietly reshaping how consumers shop: Report

When a consumer asks an AI agent to “find me running shoes under $120 that work for flat feet and arrive by Friday,” something fundamental is…

NEWS
Branded

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff
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Iran war begins to weigh on global business, CEOs flag risks across sectors: report

The economic impact of the Iran war is beginning to show across global industries, with top executives citing weaker consumer demand, delayed corporate spending, supply chain…

INSIGHTS

Microsoft, Publicis expand AI partnership for ‘Agentic’ marketing era

Microsoft and Publicis Groupe have announced an expansion of their long-standing strategic partnership to build a full-stack, AI-powered marketing solution aimed at helping businesses navigate the…

NEWS

ABG’s ‘Marketer of the Future’ debuts with focus on AI

The Advertising Business Group (ABG) has concluded the first edition of Marketer of the Future Middle East, which brought together senior leaders from across the region…

NEWS

Publicis Groupe Middle East and Snapchat Launch Youth Studio: a Hub that Replaces Youth Myths with Real Insights Across the GCC

Publicis Groupe Middle East has launched Youth Studio, a first-of-its-kind hub designed to help brands better understand and engage with Gen Z and Gen Alpha (Gen…

NEWS

Beiersdorf drives 102% incremental revenue for NIVEA through data collaboration with LiveRamp and Publicis Groupe Middle East

Leveraging first-party retail transaction data through LiveRamp’s Data Collaboration Platform, Beiersdorf unlocked 53% new shopper growth and a 94% new-to-brand lift from competitor audiences.

NEWS

Publicis Middle East and Jeep Levels Up Adventure with “Rescue Squad”, The First Convoy Built For Game

Off-roaders have convoys. Gamers have squads. Jeep just merged those two worlds with “Rescue Squad,” an all-new live gaming experience, turning stuck into epic. Usually, when your car…

NEWS

LiveRamp and Publicis Groupe Middle East announce first-to-market partnership to accelerate commerce media innovation

The unique collaboration creates a new ecosystem for brands and retailers, driving education, adoption, and incremental growth in commerce media.

NEWS

Publicis Groupe Middle East Acquires Chain Reaction to Accelerate its Marketing Transformation Footprint

Publicis Groupe Middle East has acquired Chain Reaction, a leading independent digital marketing agency in the region, in a strategic move to reinforce its performance marketing,…

NEWS

Property Finder Unveils Dubai’s Largest AI-Generated Skyline Hoarding to Launch Landmark Q3 Campaign

Property Finder, MENA’s leading interconnected real estate  platform, today unveiled the largest AI-generated skyline hoarding ever created in Dubai to mark the launch of its new…

NEWS
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