May 14, 2025
Athar – Saudi Festival of Creativity, the largest gathering for the creative marketing industry in Saudi Arabia, has officially announced the launch of the…
May 7, 2025
Publicis Media ME has announced a strategic partnership with Living Room MENA, an independent creative tech and experiential agency, to reshape how brands engage…
November 25, 2021
By Elias Karam, Strategic Planner at Publicis
May 27, 2019
Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands…
May 26, 2019
By Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as…
April 30, 2019
Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement…
March 8, 2019
Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe. With this move, the…
December 20, 2018
Multinational technology company Lenovo has appointed Leo Burnett MEA as its advertising agency for the PC business in the Middle East and Africa. Leo…
October 11, 2018
In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and…
August 10, 2018
Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…
June 12, 2018
On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering…
March 30, 2018
Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and…
February 14, 2018
Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review. The assignment will span around…
October 15, 2017
The last two years have been a roller coaster for Publicis Groupe. Following the introduction of its “Power of One” philosophy, the group has…
