Earlier this year I sat in a review looking at around forty images of a destination. Every one of them was beautiful. Not one of them was…
There’s a moment in almost every brief now where the conversation quietly changes. It usually happens right after the client has finished describing what they want…
When I first moved to Dubai, I was goggle-eyed at the luxury brands on display. Okay, I was spending most of my time in DIFC, the…
After a bland summer, Adland also managed to provide us with some breaking news alongside wars and natural disasters. After seeing the latest campaign for a…
Sir Martin Sorrell pulled off a great stunt in the early 2000s. He called a press conference and claimed that WPP had developed software that could…
by Yasmine Saab, Associate Business Director, Social Content, Publicis Groupe
Robert Novotny, Director of Customer Success across MEA at WebEngage.
By Inaan Budhiraja, Senior Manager – Strategy & Insights at Publicis Groupe
By Yves-Michel Gabay, Managing Director MEA at Gamned.
By Andrew Tonks, COO at Red Blue Blur Ideas
As big tech pulls back from the brink with better-than-expected results, Ayman Haydar, CEO of MMP Worldwide, looks at the broader digital landscape as recession rumors…
By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the…
By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and can see…
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