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Oman

The new value consumer: How inflation is redefining retail choice in the GCC

Nancy Nese Ozbek Across the GCC, retail is undergoing a quiet but fundamental transformation. While headlines often focus on macroeconomic resilience and record tourism numbers, the…

THE-VIEW

Influencer Marketing by Brand Ripplr: The Latest Updates on Influencer Legislations and their Impact on Businesses

by Nadine Salameh, Campaign Director at Brand Ripplr

NEWS

How Should The MENA Region Approach The Shift In Digital Entertainment?

PwC and Strategy& published a new report that studies in detail the shift to digital entertainment in the region.

NEWS

JCDecaux unveils first digital screen network in Oman

  JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, has unveiled a new network of HD (high definition) digital screens at Muscat International Airport…

NEWS
Branded

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

By Communicate Staff

Transparency in the storm: How the GCC managed crisis communication

By Hoda Rizk

Ounass expands into physical retail activations with Stage

By Communicate Staff

Aramco remains Middle East’s sole entrant in Kantar BrandZ global top 100

By Communicate Staff
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