Netflix on Thursday rolled out a redesigned mobile app featuring a new vertical video feed called “Clips,” as the streaming giant seeks to make it easier…
“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered via apps…
Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.
451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses' mobile application and marketing strategies.
"Shops" feature is expanding to Facebook messaging app WhatsApp in several countries and to Facebook Marketplace in the United States.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers…
French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah,…
With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative, OPPO seems to have taken the lead in exploring into…
By Sharvari Alape Invasion or Soqor Al Arab, is an Arabic language mobile game that has been launched in 2016. Since then, it has driven over 5…
By Dr Alun Epps There is no need to even slightly paraphrase the prophetic line from the Eagles staple that has become the author’s go-to phrase…
By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for…
The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity of television…
By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact…
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