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Mobile

Is TV dead? No, it’s just getting a digital makeover

“TV today” combines broadcast or linear TV delivered by cable or satellite, as well as OTT, connected TV (CTV), and on-demand live video delivered via apps…

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AppsFlyer’s 15th Performance Index Released

Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.

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Report: 1 in 4 UAE Marketers Intends ‘Very Large’ Increase in Mobile Marketing Spending

451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses' mobile application and marketing strategies.

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Facebook Expands Shops to WhatsApp, Marketplace in Commerce Push

"Shops" feature is expanding to Facebook messaging app WhatsApp in several countries and to Facebook Marketplace in the United States.

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Branded

Ariel drives 30% sales growth with Amazon Now campaign in UAE

By Communicate Staff

Spotify gives artists power to block misattributed tracks in new beta feature

By Communicate Staff

IKEA turns store strolls into rewarding steps

By Communicate Staff

TOD gears up for FIFA World Cup 2026 streaming across MENA

By Communicate Staff
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How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers…

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Deezer It Like It Is

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah,…

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Why OPPO’s Latest Campaign Is A Must See

With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative, OPPO seems to have taken the lead in exploring into…

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MENA Mobile Speaks “The Language”

By Sharvari Alape  Invasion or Soqor Al Arab, is an Arabic language mobile game that has been launched in 2016. Since then, it has driven over 5…

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Are We “All Just Prisoners Here, Of Our Own Device?”

By Dr Alun Epps There is no need to even slightly paraphrase the prophetic line from the Eagles staple that has become the author’s go-to phrase…

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The Value Of Diversifying Data in 2019

By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for…

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Zenith Forecasts the Popularity of Mobile Internet

The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity of television…

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MMA Tackles Industry Trends at Impact Forum

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact…

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Mobile Marketing Association hosts #ShapeTheFuture Forum in Dubai

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact Forum. The…

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